Facebook released its first TV commercial for the recently announced Facebook Home mobile experience.
The commercial focuses on the guiding principle behind the Home product: a person's smartphone is the center of their existence. Rather than simply a button that brings you to your Home screen, the new product brings people and places them squarely at the center of the mobile user interface.
The commercial highlights this cutely, demonstrating a common experience for many in the travel industry browsing Facebook while waiting for the doors to close on a commercial flight.
The commercial also suggests potential GPS-based travel opportunities for ads on Home - what if you could serve a destination ad to folks right before the door closes on their flight?
Given that the company named the commercial "Plane," surely other familiar circumstances will follow.