Expedia is focusing its efforts on its beach holiday pages for websites across the EMEA region to help consumers narrow their decision making process.
The company carried out research across 21 countries and more than 8,500 consumers to find price was weighted above destination for many when it comes to choosing a beach holiday.
The 2012 Expedia Beach Report shows 75% of Brits and 71% of French rank estimated price of total vacation above other factors including weather, water and sand quality and suitability for families.
Expedia says beach holidays are an 'area of growth' and it plans to use data from the research as well as existing customer data to improve the experience and get customers to the information they want more quickly.
The OTA is also looking at putting reviews to better use so that customers can quickly identify like-minded people.
The online travel agent revamped its ski pages in January alongside a Snow Companion application on Facebook. At the time, Expedia said the app was the first of a number of socially designed services it plans to launch.
No date was given for the relaunch of the beach holidays pages.
The 2012 Expedia Beach Report was conducted by Harris Interactive.