Expedia's stranglehold on the Canadian online travel market shows no signs of abating, with the company's brands dominating the agency and accommodation sectors.
Three of the top four in the accommodation and destination category are Expedia Inc-owned, capturing around 13% of total traffic.
But it is in the agency category where the domination is so acute. Almost 22% of the marketplace belongs to a combination of Expedia Canada, Hotwire and the Expedia US site in Canada, eclipsing the other seven non-Expedia brands in the top ten.
Most popular travel websites in Canada for the week ending June 18 2011:
Agency
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Destinations and Accommodation
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Airlines
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NB: Data courtesy of Experian Hitwise