A cool campaign from Expedia here cashing in on the college football fan base and the towns where the games will be played this year.
The online giant has produced the College Football Travel Guide with travel deals and information on where to stay and what to do in 29 towns across the US where games are scheduled.
A second strand to the campaign features US blogger Jeremy Branham (Budget Travel Adventures) who is doing a college football travel tour to report on the games and his travel experience in real time on Expedia and Twitter.
There is perhaps a certain irony in the fact that the campaign kicked off in Dublin (Ireland) last Saturday when Notre Dame played Navy and also in that Branham experienced travel hell in his journey home.
Expedia unveiled its 'Find Yours' advertising campaign focused on bloggers in June in an attempt to position it as an aspirational travel brand.