Fun idea from European online travel agency Ebookers - although one game behind already - which could either be a social hit or as disappointing as an English goalkeeping fumble.
Trying to attract fans to its Facebook page, Ebookers has created a competition whereby the first person to post the word "goal" onto its Wall every time the England football team score in the FIFA World Cup wins a two-night hotel stay in the UK.
Ebookers says it will run the competition throughout the duration of the tournament whilst England is involved.
The flaws in the competition are obvious:
- England is not the most reliable of goal-scoring teams.
- Another two poor performances in the group stages and the competition is over.
Ebookers is probably breathing a huge sigh of relief it hasn't launched the same competition for every time Germany scores. :)