Voyages-SNCF has lost its coveted position at the top of the leading intermediary travel sites in France, after a massive push from EasyVoyage last week.
EasyVoyage managed to increase its share of the category by over 5% week-on-week as Voyages-SNCF posted a 1% decline during the same period.
The brand remains in second place behind ViaMichelin in the destination and accommodation category despite a similar effort to gain 4%.
Most popular travel websites in France for the week ending February 11 2012:
Destinations and Accommodation
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NB: Data courtesy of Experian Hitwise
NB2:Image via Shutterstock.