Distribution

Opinion / Technology

The architecture of truth: Why ‘AI SEO’ for hotels is snake oil

By Fred Bean - HotelPORT | June 29, 2026

Fred Bean, founder and CEO of HotelPORT, argues that AI search rewards data accuracy and consistency—not AI SEO tactics or technical shortcuts. Read More

News / Technology

PhocusWire's travel tech news briefs: Marriott, Lake.com, RateGain and more...

By PhocusWire | June 26, 2026

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Technology

TravelTech Show, Business Travel Show Europe name 2026 innovation award winners

By Cathy Walsh | June 26, 2026

Arcube, ImpersonAlly, Acai and Nowadays were recognized in separate competitions for travel technology innovations spanning airline retailing, brand protection, contact center automation and meetings... Read More

News / Technology

Sabre tech lead lifts curtain on company’s technological shift

By Morgan Hines | June 25, 2026

Garry Wiseman shared about the company’s AI strategy and development, building trust and change management. Read More

From Our Partners / Online

Strengthening agency relationships through smarter commission payments

By Noelani Schroy, Onyx CenterSource | June 24, 2026

Explore how smarter hotel commission payments can reduce friction, build agency trust and turn back-office processes into a competitive advantage. Read More

News / Technology

Travel's next operating system won't be built on search

By Cathy Walsh | June 24, 2026

At Phocuswright Europe 2026, OAG CEO Filip Filipov explored how AI agents could transform the traveler experience and what the industry must build to enable it. Read More

News / Technology

Cutting through the AI noise: Hospitality's next era

By Morgan Hines | June 22, 2026

Stakeholders from Aimbridge Hospitality, In2 Consulting, Wyndham and Another Star shared their thoughts on the AI era at HITEC 2026 Read More

News / Online

Booking.com's James Waters on the human psyche, AI and shiny things

By Linda Fox | June 18, 2026

James Waters, chief business officer of Booking.com, spoke about the ways AI is impacting the travel industry and human behavior during an interview at Phocuswright Europe 2026. Read More

News / Technology

Bonafide, Visiting Media team up to improve hotel AI visibility

By Cathy Walsh | June 17, 2026

The companies said the partnership combines content management and AI optimization tools to help hotels improve how they are represented in generative AI platforms. Read More

News / Technology

PhocusWire's travel tech news briefs: Travelport, Daytrip, Lighthouse and more...

By PhocusWire | June 12, 2026

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Distribution

Hotel distribution pushes beyond traditional channels

By Cathy Walsh | June 10, 2026

Industry analysis from Shiji tracks the evolving distribution ecosystem, mapping new categories including AI-driven visibility and direct-booking platforms, map-based commerce and social messaging. Read More

News / Technology

Hotels face speed problem as video platforms reshape the booking journey

By Matthew Parsons | June 10, 2026

Hospitality leaders say legacy operating models are ill-equipped for an era of AI-powered discovery and social commerce. Read More

Opinion / Technology

OTA moats against AI disruption may be shallower than they appear

By Christian Watts - Magpie | June 8, 2026

Christian Watts, founder and CEO of Magpie, argues that loyalty programs, unique inventory and bundling will offer less protection as travel discovery moves to AI platforms. Read More