Keeping It Fresh:
Both website users and search engines love fresh website content.
A site that is stale can have that “we’re not longer in business” feel, which isn’t the image you want to project.
A blog is the easiest way to keep it fresh, but don’t fret – a blog can take many forms.
How about a ‘News and Events’ area with short updates 2-3 times a month on pertinent local information?
Brief profiles on staff, or customers with testimonials?
Whatever it is, make sure you are updating content at least one a month, if not every week.
Keeping It Fresh:
Both website users and search engines love fresh website content.
A site that is stale can have that “we’re not longer in business” feel, which isn’t the image you want to project.
A blog is the easiest way to keep it fresh, but don’t fret – a blog can take many forms.
How about a ‘News and Events’ area with short updates 2-3 times a month on pertinent local information?
Brief profiles on staff, or customers with testimonials?
Whatever it is, make sure you are updating content at least one a month, if not every week.
NB: This How To series is authored by Andrew Hayes of Travel Online Partners (TOP)