The value of niches – how to differentiate your products from your competitors?
In the past customers had to choose from a far more limited range of products than today, and as a result it was rare to get a solution that was an exact fit.
Innovation and the corresponding flexibility of today’s products has enabled travel companies to create offerings that meet the very specific demands of even the most niche businesses.
This tailoring offers travel retailers a great opportunity to differentiate their products from the competition but also to add value beyond standard services, and technology has a central role to play.
Whether this is the capability to offer additional consultancy and customer interaction, or bespoke service delivery, by enabling businesses to redirect resources to consumer engagement and product development, technology helps to deliver real and tangible benefits to the end customer.
A quality that is key to helping travel companies differentiate themselves from the competition.
Moreover, a service that applies to one customer can often be adapted and repackaged for another and the resulting combinations offer almost endless possibilities, so travel companies must not be put off by the additional investment required upfront, as the value of delivering a tailored-made offering cannot be underestimated.
The value of niches – how to differentiate your products from your competitors?
In the past customers had to choose from a far more limited range of products than today, and as a result it was rare to get a solution that was an exact fit.
Innovation and the corresponding flexibility of today’s products has enabled travel companies to create offerings that meet the very specific demands of even the most niche businesses.
This tailoring offers travel retailers a great opportunity to differentiate their products from the competition but also to add value beyond standard services, and technology has a central role to play.
Whether this is the capability to offer additional consultancy and customer interaction, or bespoke service delivery, by enabling businesses to redirect resources to consumer engagement and product development, technology helps to deliver real and tangible benefits to the end customer.
A quality that is key to helping travel companies differentiate themselves from the competition.
Moreover, a service that applies to one customer can often be adapted and repackaged for another and the resulting combinations offer almost endless possibilities, so travel companies must not be put off by the additional investment required upfront, as the value of delivering a tailored-made offering cannot be underestimated.
NB: This How To is authored by Tim Russell, UK and Ireland MD for Amadeus.