Select the right partners:
There are a number of companies that specialise in providing ancillary revenue products and consultancy.
Travel brands should look to choose a partner that will provide the right products to suit its customers and can manage the end to end service, journey and marketing support of these products effectively.
Partners must be able to adapt any software to fit to the brands existing loyalty programme and understand how to evaluate and target its customer base.
If a travel brand can find a partner to share the risk in terms of a risk reward pricing model, then all the better.
There are also technology partners to consider.
Sales of smart phones have jumped 27% in Q2 of 2009 and over one billion iPhone apps have been downloaded to date.
This combined with the reduced roaming charges, mean mobile technology will be an ever increasing consideration in the coming months.
An ancillary revenue programme should therefore be robust enough to adapt to changing platforms and new technologies.
Select the right partners:
There are a number of companies that specialise in providing ancillary revenue products and consultancy.
Travel brands should look to choose a partner that will provide the right products to suit its customers and can manage the end to end service, journey and marketing support of these products effectively.
Partners must be able to adapt any software to fit to the brands existing loyalty programme and understand how to evaluate and target its customer base.
If a travel brand can find a partner to share the risk in terms of a risk reward pricing model, then all the better.
There are also technology partners to consider.
Sales of smart phones have jumped 27% in Q2 of 2009 and over one billion iPhone apps have been downloaded to date.
This combined with the reduced roaming charges, mean mobile technology will be an ever increasing consideration in the coming months.
An ancillary revenue programme should therefore be robust enough to adapt to changing platforms and new technologies.
NB: This How To series is authored by Janet Titterton of Collinson Latitude