Optimisation:
Make sure people can find your site by ensuring your homepage is optimised for search engines.
Use keywords in your title tag (the text that appears right at the top of the browser window) and in your <h1> tag (the main heading of your page).
Ensure your site is semantically arranged – in other words if all the styling and graphics are removed, it should still flow properly and make sense.
Any images should have descriptive alt tags and file names, and if using Flash, then provide it’s content in an alternative way for search engines which can’t always read text in Flash.
Finally, use microformats where possible; these are standardised ways of presenting common information, such as contacts and events, which are easy for search engines to read and index.
Optimisation:
Make sure people can find your site by ensuring your homepage is optimised for search engines.
Use keywords in your title tag (the text that appears right at the top of the browser window) and in your h1 tag (the main heading of your page).
Ensure your site is semantically arranged – in other words if all the styling and graphics are removed, it should still flow properly and make sense.
Any images should have descriptive alt tags and file names, and if using Flash, then provide it’s content in an alternative way for search engines which can’t always read text in Flash.
Finally, use microformats where possible; these are standardised ways of presenting common information, such as contacts and events, which are easy for search engines to read and index.
NB: This How To series is authored by Marcus Brennand of Digital Marmalade