MARKETING: We all know that modern customer service in the travel industry means infinitely more than being available outside of office hours. But what tricks of the trade - and devices - can officials use to keep on top of customer queries and complaints? Read the full story on TheNextWeb
The dawn of social media changed the way that businesses do support for their customers for good.
Businesses that have already transformed themselves in order to offer their wares 24/7 with the advent of e-commerce, but now they need to provide support and interaction with their customers all the time too.
Social media provides a fantastic opportunity for small and medium businesses to engage with their customers and build relationships like never before. For the first time ever, it allows a brand to have a friendly face that’s always there and they’re able to seek help from.
Read the full, two-part story on TheNextWeb
NB2:Running man mobile image via Shutterstock.