Ctrip initiatives, Alibaba partnership and more China travel trendsNews / DistributionBy PhocusWire | May 8, 2018Share This article was originally published on Ctrip partners with AccorHotels, Alibaba-Marriott tie-up and moreCtrip has completed a strategic investment in Boom Supersonic, which is building a supersonic airliner capable of carrying 55 premium passengers at Mach 2.2 (2,335 km/hour), more than twice as fast as current passenger airplanes, and the fare will be on par with current business class fares. The two companies are working to halve flight times from China to the United States, South Asia, and Oceania.Ctrip has also launched a content platform, Hydrogen Balloon, to edge into the import and export of online travel content. The platform aggregates and processes travel tips and local experiences that are produced by traditional official channels, social-media as well as influencers and savvy travelers. It also distributes structured content to Ctrip-affiliated travel and lifestyle communities including Qunar, Tongcheng, and eLong.The online travel giant has also announced the signing of a memorandum of understanding with AccorHotels that will allow more than 300 million registered Ctrip users to access personalized experiences from the French hotel group’s global portfolio. The partnership will also highlight AccorHotels’s accredited hotels more prominently, build a flagship store for AccorHotels, as well as see the joint development of loyalty programs and cooperation on IT.Following the partnership with Agoda, Alibaba’s travel brand Fliggy has built a strategic partnership with online house-sharing marketplace Xiaozhu. Backed by Fliggy's mature "Xinyongzhu" (credit stay) system, Xiaozhu will provide users with the first post-pay service in the house-sharing industry, and is also believed to be joining Fliggy’s house-sharing channel in May, providing high-quality inventories to Fliggy users.The joint venture formed by Alibaba and Marriott in August 2017 put an exclusive booking portal online last week. This is the first time that Marriott has created a one-stop booking experience, and it is created exclusively for the Chinese market, since it acquired Starwood Hotels and Resorts in September 2016.Facing new ride-hailing challengers like Meituan-Dianping and Ctrip, DiDi Chuxing is planning an initial public offering as early as this year, The Wall Street Journal reported. The move would put the company’s value at $70-80 billion and make it one of the largest technology IPOs ever.Shanghai Disney Resort has opened its seventh themed area, Toy Story Land, in the style of the blockbuster movie franchise. The expansion was driven by the escalating need of China’s growing middle class for family entertainment options. Rules and policies On April 18, China Southern Airlines issued an announcement advising travel agents against offering online seat selection and check-in services for their customers. The largest Chinese airlines by passenger numbers notified third-party platforms to cease further infringement, adding that it “may issue a permit later to authorize third-party players involved in such operations”, leaving room for future cooperation.A new policy will start in May and allow travelers from 59 countries to visit Hainan for 30 days visa free, said Qu Yunhai, deputy director of the State Immigration Administration, at a press conference in Beijing. China will adopt a one-visit-only policy to streamline travel document applications nationally starting May 1.China's newly established top tourism authority has continued fighting against illegal operations in the tourism market, especially internet operators and behaviors violating criminal law. In addition, the deputy minister also warned internet companies in the tourism market not to play petty tricks on consumers. M&A and financing updates Hotel giant China Lodging Group (Huazhu Hotels Group) has led a funding round worth tens of millions of yuan for 24-hour self-service fitness space provider ParkBox. In addition to developing more forms of fitness box, the financial injection will help bring ParkBox from the community into China Lodging's hotels, which has 500 hotel projects planned for the next two years.HNA Group has sold its entire 25% stake in Hilton Worldwide for $5.9 billion, according to domestic news site 21jingji.com. The sales will produce about $2 billion total profit for HNA.PKFARE, an all-in-one B2B platform for global travel products, has raised tens of millions of yuan in its A round of financing. At present, PKFARE has collected dynamic data from more than 600 airlines, 400,000 hotels and 20 destination TMCs worldwide, serving tens of thousands of resource consolidators across 100-plus countries and regions.Yundijie.com, a consolidation platform that combines driver-guide services, hotels, activities and restaurant reservations all in one, has fully acquired Mogu Trip, an international B2B hotel marketplace. Through the deal, Yundijie aims to branch out into international hotel distribution and further enhance its product supplies.The two platforms have completely integrated their IT systems and technical support, bringing more targeted users into the industry and providing better leverage in the global hotel market.