Sabre's mobile itinerary-management tool, TripCase, has been marketing itself to consumers in its early days, but it just entered the business-to-business arena by signing on its first travel management company, Omega World Travel.
Under the agreement, Omega Travel's business and government travelers can choose to have their itinerary details imported into TripCase and they will receive flight updates and alerts, and departure and arrival notifications.
Importantly, from the TMC end, Omega Travel, which did some $1.18 billion in sales in 2009, will be able to communicate with travelers while they are on their trips and after the excursion.
The integration of TripCase with Omega Travel also highlights how mobile trip solutions will be used to enhance adoption of corporate travel policies as TripCase will be a means for Omega Travel to "drive usage of preferred suppliers," says John Samuel, senior vice president of Sabre Travel Studios, which developed TripCase.
And, from a revenue angle, TripCase hopes to offer suppliers the ability to push relevant, location-based advertising and messaging to TripCase users.
The TripCase-Omega World Travel deal has broad parallels to the road paved by TripIt. Sabre, which owns TripCase, holds a minority stake in TripIt.
In August, TripIt and BCD Travel reached an agreement where BCD can upload clients' itinerary details into TripIt.
Meanwhile, TripCase says it will introduce Android connectivity before the end of March. TripCase already supports Blackberry, iPhone, iTouch and Windows Mobile devices.