SOCIAL: Marketers have always used the seasons and long-range weather forecasts to help with product pricing and forecasting. But with instant connections available via social media channels, examining the weather in fine detail can help massively when creating relevant messages to customers. Read more on Marketing Land.
With the warning that the weather is quite volatile in nature — literally — social media marketers really need to start following the weather.
Why?
The short and simple reason is the most obvious: the weather affects every one of us in one way, shape or form. Sales of convertibles peak as the weather turns warm.
And homes with swimming pools sell for more money in the summer than in the winter.
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NB:Weather image via Shutterstock.