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News / Online

My Method... Building consensus with data in uncertain times for destinations

By John Urdi - Mammoth Lakes Tourism | July 16, 2020

By relying on data in decision-making, some destinations are able to quickly pivot based on the needs of communities and build consensus around those strategic changes. Read More

Interview / Technology

Sounding Off: Collaboration has to be more than a political buzzword

By PhocusWire | July 10, 2020

"Playing politics" with the recovery is not something that is likely to ensure that it runs smoothly, let alone collaboratively. Read More

News / Technology

InPhocus, episode 17 - Destinations, it's over to you now

By PhocusWire | July 10, 2020

With the Destination X series now paused as the industry attempts to get back on its feet (AKA "recovery mode"), we wanted to reflect with its producer Doug Lansky on how the series had been received... Read More

News / Online

Destination X - A brave new strategy for hotels and Airbnb

By PhocusWire | June 16, 2020

What if, instead of competing head-to-head, these two accommodation categories worked alongside each other to harness their strengths. Read More

News / Startups

With trade shows cancelled, travel tech startup takes its show on the road - literally

By Mitra Sorrells | June 16, 2020

With all industry trade shows cancelled, the founder of travel tech startup Entrada Insights is embarking on a cross-country road trip to meet potential clients. Read More

Interview / Technology

Sounding Off: State-backed or multi-brand travel projects rarely work

By PhocusWire | June 12, 2020

There are countless ways to offer support from the state but creating, operating and maintaining a brand new service that seeks to challenge the status quo may not be the best use of a government's... Read More

News / Technology

InPhocus, episode 13 - Open for business, figuring out change

By PhocusWire | June 11, 2020

Luuc Elzinga, president of Netherlands-based Tiqets, joins us on the latest episode of InPhocus to talk about the issues that many suppliers are facing as they recover from the COVID-19 outbreak. Read More

Opinion / Online

Destination marketing is not just about the recovery - it's now a long game

By Bruce Lahood - ICF Next | June 10, 2020

The traveler of the future will be more cautious and more mindful of the adventure they are about to embark upon. But this has huge implications for marketing a destination. Read More

News / Technology

Destination X - How to stop tourists behaving badly

June 9, 2020

Another issue that tourism managers are able to tackle, as destinations approach the end of their shut-down periods, is the difficult area of guest behavior. Read More

Opinion / Online

Rebuilding demand requires every part of the travel industry to play a role

By Tom O'Toole - Kellogg School of Management | June 5, 2020

The travel industry as a whole and individual companies are now turning attention to the marketing initiatives that will be most effective. How can they all collaborate and innovate here? Read More

News / Technology

Destination X - The toolkit needed for a new form of tourism

By PhocusWire | June 2, 2020

Let's put Hyperloop, self-driving cars and drone-like helicopters aside for a moment and inspect other technologies that can help destination managers. Read More

News / Technology

Destination X - The new normal in tourism

By PhocusWire | May 27, 2020

Have we learned anything, or do we race back to the same mistakes that many destinations and attractions were making prior to the outbreak? Read More

News / Technology

Destination X - Reopening for tourism after coronavirus

By PhocusWire | May 19, 2020

How to reopen for tourism after the coronavirus outbreak is tricky, with concerns around social distancing - to name just one element - added to an existing visitor strategy. Read More