'Tis the season to be quirky, it appears, with British Airways another major travel brand coming up with another way of getting attention.
The airline has added (a world "first", no less!) another dimension to its Facebook Messenger bot so that travellers can interact with the platrform using just picutre-based icons - i.e. emojis.
Users answer a series of questions using their favourite emojis to reply, then the bot recommends a destination based on the user's "personality and mood".
The emoji-led search tool is only available until the end of January 2016 and was created to coincide with the airline's winter sale.
British Airways claims it is using the emojis in order to tap into the digital lingo now used by many.
Head of marketing, Rob McDonald, says:
"Three in five of the people we spoke to said that they find it easier to convey how they are feeling with the use of an emoji, so giving customers the chance to speak to us with them takes choosing a holiday to a much more exciting and engaging level."
Here are some of the examples: