Consumers looking to redeem sometimes-wasting away airline miles are finding a few more options on Points.com these days.
Points International, which operates the reward-program management website, upped its 2010 revenue guidance and pointed to new or pending agreements with British Airways, Delta SkyMiles, Alaska Airlines and AirTran Airways as contributing to the strengthened forecast.
Points.com enables consumers to track their loyalty programs, transfer points in some instances and redeem airline miles.
Points International, based in Toronto, says transaction activity climbed 33% in the first quarter of 2010 compared with the year-earlier period, leading to a buffed up 2010 revenue forecast of $85 to $95 million. The prior forecast for 2010 was $75 to $85 million.
The company cites the following new, enhanced or pending agreements with airlines as contributing to its rosier portrayal of the business.
- Points.com recently launched transfer functionality for British Airways. This means consumers can transfer loyalty currency to another Points.com member, usually to a family member or friend.
- In April, Points.com implemented new functionality for Delta SkyMiles, enabling the sale of miles.
- Points.com says it is working on bringing two new partners, AirTran Airways and Alaska Airlines, into the fold.
Points International says it also is readying the relaunch of Points.com, another factor contributing to its increased revenue outlook.