It's now six months since Booking.com officially started trying to woo business travellers and their travel managers.
That's not to say that the hotel booking giant was never used by corporate travellers beforehand - it's just now making a concerted effort to get into the heads of the business community to be part of their official trip programmes.
As a result, and no doubt to demonstrate to everyone else looking on with curiosity, Booking.com has released some interesting figures.
Not only is the site taking on average some 850,000 bookings every day on a global basis, but almost one in five of these are for business trips.
Booking.com doesn't give an actual figure, but claims "tens of thousands" of businesses have signed up to Booking.com For Business platform - essentially an interface for travel managers within a company to organise travel on behalf of employees and keep track of reservations.
Again, following recent reports that business travellers are looking for non-traditional hotel stays, Booking.com claims that in the US around a third of bookings from corporates are made at places that are not hotels, such as vacation rentals and other types of accommodation.
Senior product owner at Booking.com, Ripsy Bandourian, says:
"The traditional executive crash-pad of the past may have had its day. Today’s business travellers wear more guises and require more choice, control and flexibility over where they choose to rest their heads than ever before."
To build on this gradual change in behaviour, Booking.com has this week launched specific business traveller-type criteria in the search functions of the main site, such as allowing filtering based on amenities which are more essential for corporates.
The dedicated corporate platform is also introducing upgrade deals for travellers so they can switch to a better property.
NB:Business beach image via Shutterstock.