Beyond the manure: How to sell and manage innovationNewsBy PhocusWire | June 3, 2013Share This article was originally published on STARTUPS: "Innovation" and "innovative" - arguably two of the most over-used words in the travel sector as new brands compete to make their mark in an already crowded industry and established players demonstrate their ingenuity and being ahead-of-the-curve. But does it matter? Read the full story on Huffington Post.Innovation is the buzz word du jour. Each year, vast piles of PowerPoint handouts are distributed to cultivate and fertilize innovation -- many containing concepts (figuratively speaking) with the aroma of manure.Innovation is difficult, but presenting it as an obscure unmeasurable esoteric art does not make it easier. Definition and measurement matter, as Peter Drucker observed: "If you can't measure it, you can't manage it."An internet search for "innovation" yields over 200 million results, including listings for chief innovation officers of companies and cities. Venture capitalists speak at conferences on innovation, and all startup presentations boast of the founder's innovative strategy.BCG, McKinsey and other management consultants have entire practice groups dedicated to innovation.Read the full story on Huffington PostNB:Idea man image via Shutterstock.