MARKETING: Analytics, data and other massively improved techniques have made marketing THE discipline at the heart of travel, with theories such as Google's Zero Moment of Truth hugely important ideas. But now even the Big G's concept is being overtaken by enhanced thinking. Read more on Social Media Today.
Say hello to the Ultimate Moment of Truth - the moment where people who convert an experience into discoverable content in any one of the countless social platforms people use to stay connected.
In addition to web sites, landing pages and corresponding SEO and SEM strategies, marketing departments now must consider how to create experiences in every moment of truth that aren’t just meaningful or remarkable, but also shareable.
The future of brands now lies in how UMOT meets ZMOT throughout the customer life cycle.
Read more on Social Media Today