Fresh from being cited by Google as a key competitor, Kayak is rolling out its trip planning tool to the UK market this week and also unveiling a major upgrade to its iPhone app.
The Kayak Trips feature launched in the US in October 2009 and was seen by some as a contender to the itinerary management market currently spearheaded by the likes of TripIt and Traxo.
The UK version includes all of the existing trip planning features launched last year such as flight details, hotel bookings and activities into a trip itinerary.
Central to the service is a tool (similar to the TripIt system) which allows users to email their booking confirmations to Kayak for automatic inclusion in the system.
Executive vice president for corporate development, Keith Melnick, now also looking after European operations following the exit of managing director Faisal Galaria last year, reckons visits to Kayak from Europeans doubled in January.
Later this week will also see an upgrade to Kayak's iPhone app. The new version will include enhanced search tools and flight tracking, email sharing and hotel photos as well as a baggage fees function to display prices of luggage costs on every airline.
No word as yet when the booking tool will be launched.