More funding for tours and activities in Asia as Azooki announces seed capital to the tune of £250,000.
Azooki, founded last year, is aimed at incoming tourists to South-East Asia and aims to make tours and experiences in the region easily accessible via its platform.
The investment, which has come from a group of angels, will go towards marketing for the London-based company as well as expanding the team.
Co-founder and chief marketing officer Oron Baber says:
"We realised very early on that to be successful we needed to be rooted both in the markets from where our customers will come from as well as locally in the region. Customers can book in their local currencies and don't have to worry about exchange rates.
"The current trend is that tourists are by-passing the traditional travel agents and use, Booking.com for hotels, Skyscanner for flights or Tripadvisor for the resort choices. It is our aspiration that tourists will choose Azooki for their experiences in South East Asia."
Other tours and experiences startups are vying for a slice of the market in Asia although some of aimed at Chinese travellers.
Klook recently announced funding of $5m for technology development and to expand its destinations while others including Penroads are also targeting a similar segment.
A recent Phocuswright report revealed many positive signs for growth of the tours and activities segment in China including mobile penetration and a propensity to book in advance and via an online travel agent.