Interesting mix of data in a study by travel social network WAYN to establish the popularity of tourist boards around the world in social media.
The network combined the number of Twitter followers with Facebook "likes" on fan pages and followers on each tourist board's page on WAYN.
[table id=1113 /]
NB: The data was collected two weeks ago. Since then Australia passed the 1,000,000 mark on Facebook alone.
The reason WAYN has produced the table is due to its work with South Africa Tourism. The DMO has managed to attract around 40,000 friends/followers to its WAYN profile page in less than three months, 7,000 more than its existing Facebook fan page.
Co-founder Jerome Touze predicts SAT will reach a wider total of over 200,000 by April next year because of a concerted effort to attract more followers in all channels, especially WAYN, which it has partnered with on and off for a few years.
Perhaps the most surprising aspect to the data is the vast difference in supposed popularity between the top DMOs and even those in ninth or tenth position.