There is a debate to be had as to how tours and activities providers can scale their consumer-facing services - but the B2B players are seeing there is action to be had in the hyper-local marketplace.
Two European software providers this week have announced partnerships with local tourism boards, signalling how perhaps a shift in understanding how the consumer demand for tickets to local attractions works.
Various studies have suggested that the purchase path for many of the experiences people choose to partake in happens once they are in the destination, rather than weeks or months before when they buy an air ticket or the hotel stay.
In other words: consumers are unlikely to buy a ticket for a museum or a boat trip until they are settled into their accommodation and begin working out what they want to do.
Tourism boards and Destination Marketing Organisations are in the sweet spot at this confluence of consumer demand and providing the product supply, with travellers turning to the local website to find out what is available in a destination.
Two regional organisations, Cornwall in the UK and Saxony in Germany, have turned to Trekksoft and Regiondo respectively to help them out.
For the latter, Regiondo will provide an online booking portal at Sachsen-Tourismus, covering cities such as Dresden, Leipzig and Meissen.
The board's main markets are travellers from the Netherlands, Switzerland, Austria, the USA, Great Britain, Italy, Poland, the Czech Republic and Russia, so the site will is in multiple languages.
Trekksoft, on the other hand, will work with product suppliers in the South West UK county of Cornwall to provide direct booking capability on their own websites, as well as placing the real-time inventory and ticket selling tools on VisitCornwall.
Like Saxony, Cornwall tourism bosses are looking to put the region's attractions into an online and multi-visitor type marketplace.