Analytics

How travel marketers can navigate AI evolution of search
News / Technology
How travel marketers can navigate AI evolution of search
By Morgan Hines | July 21, 2025
During the latest installment of Phocuswright’s The New Age(nts) Trend Series, experts opened up about AI-driven marketing changes. Read More
Turning visitor data into intelligence for travel marketing
From Our Partners / Online
Turning visitor data into intelligence for travel marketing
By PhocusWire | July 15, 2025
This new five-part video series from Zartico provides expert insights for travel marketers on how to effectively use visitor intelligence to drive growth. Read More
Delta encouraged by early results of AI pricing with Fetcherr
News / Technology
Delta encouraged by early results of AI pricing with Fetcherr
By Linda Fox | July 14, 2025
Delta said during an investor day back in November that it had deployed the Fetcherr technology across 1% of its domestic network. Read More
AiOla lands investment from United Airlines for voice AI tools
News / Technology
AiOla lands investment from United Airlines for voice AI tools
By Linda Fox | July 11, 2025
United Airlines is exploring various use cases with aiOla's voice and conversational AI. Read More
Turning AI potential into smart deployment in travel
From Our Partners / Technology
Turning AI potential into smart deployment in travel
By PhocusWire | July 9, 2025
Wenrix chief strategy officer Rob Brown explains what it takes to move from AI experimentation to scalable execution. Read More
Hospitality tech leaders talk investment, incumbents and AI
News / Technology
Hospitality tech leaders talk investment, incumbents and AI
By Linda Fox | July 2, 2025
The leaders of hospitality tech companies Hostaway, Lighthouse and Mews discussed growth strategies and technology developments during a session at Phocuswright Europe 2025. Read More
Airline executives discuss data fragmentation, AI strategy and consumer behavior
News / Technology
Airline executives discuss data fragmentation, AI strategy and consumer behavior
By Linda Fox | June 30, 2025
Aviation executives from Lufthansa Group and OAG addressed data fragmentation, as well as risk and opportunities for AI during a session at Phocuswright Europe 2025. Read More
How hotels should be thinking about their visibility on AI platforms
News / Technology
How hotels should be thinking about their visibility on AI platforms
By Linda Fox & Morgan Hines | June 26, 2025
Cloudbeds' study delves into how hotels appear in AI search results.   Read More
Cloudbeds CEO on experimenting with AI across the organization
News / Technology
Cloudbeds CEO on experimenting with AI across the organization
By Linda Fox | June 4, 2025
Many travel companies are developing consumer- or partner-facing AI tools, but Cloudbeds is also trying to push the boundaries with the technology internally. Read More
Moving beyond points: The state of hotel loyalty programs
News / Online
Moving beyond points: The state of hotel loyalty programs
By Marisa Garcia | May 28, 2025
Points-based hotel loyalty programs are not dead but they are evolving towards a hybrid offering of "instant, milestone and aspirational." Read More
CEO Spotlight: Alex Mans of Flyr
Interview / Technology
CEO Spotlight: Alex Mans of Flyr
By Linda Fox | May 27, 2025
Alex Mans, founder and CEO of Flyr, discusses the current state of airline retailing and what his company is developing to help modernize the industry. Read More
Amadeus acquires travel intelligence company ForwardKeys
News / Online
Amadeus acquires travel intelligence company ForwardKeys
By Morgan Hines | May 20, 2025
Amadeus will share more information regarding the acquisition “in due course,” a spokesperson said.  Read More
Real time availability, pricing in AI will change hospitality distribution: Are you ready?
Opinion / Technology
Real time availability, pricing in AI will change hospitality distribution: Are you ready?
By Pablo Delgado - Mirai | May 16, 2025
ARI, or availability, rates, inventory, could radically change the hotel booking process with real-time pricing. Read More
Why the travel industry is hooked on Google Ads (and what to do about it)
Opinion / Technology
Why the travel industry is hooked on Google Ads (and what to do about it)
By Andy Headington - Adido | May 9, 2025
Andy Headington, CEO of Adido, explores why travel companies have become so much more reliant on Google than other industries. Read More
CEO Spotlight: Johannes Reck of GetYourGuide
Interview / Online
CEO Spotlight: Johannes Reck of GetYourGuide
By Morgan Hines | May 8, 2025
Johannes Reck, CEO of GetYourGuide, has been on a decade and a half journey with the experiences-focused company that he co-founded in 2009 with three classmates.  Read More
The Phocuswright Conference 2026