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New ad alert: Combined text/image ads for hotels spotted on Google

By Nick Vivion | April 8, 2013

Tnooz reader Philip Kloeckner spotted a new advertising format for hotels on Google this week, which featured a hotel room image within the ads alongside the search results. Read More

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New ad alert: TripAdvisor rolls out new travel advertising product

By Nick Vivion | April 4, 2013

Online ads are oftentimes the land of the unknown: what exactly is an impression? If a user lands on a page and doesn't scroll down to see any of the ads, do these count as impressions? Read More

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Air New Zealand releases funny Bear Grylls safety video

By Sean O'Neil | February 26, 2013

The cute movie shows the TV adventure star demonstrating flight safety procedures, with the help of three trusty Boy Scouts. Read More

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Geo-targeted advertising poised for serious growth in coming years

By Nick Vivion | February 15, 2013

Travelers have been leading the mobile charge for some time now, toting tables and clutching phones on trips all over the world. With all of these connected travelers roaming localities around the... Read More

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Find Yours: Beyond selling vacations, Expedia pushes emotional connection to travel

By Nick Vivion | January 30, 2013

Travel has always been one of the most emotional products to sell - memories, smells, sounds, sights and experiences all combine to create an intricate tapestry that offers many approachable threads for... Read More

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Looking forward: Promoting tourism to areas impacted by Sandy

By Nick Vivion | January 28, 2013

Superstorm Sandy will most likely end up in the history books as one of the most costliest storm to date, with an estimated economic dent of $71 billion, eclipsed only by category 3 Hurricane Katrina's... Read More

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Shatner's secret child revealed in Priceline's latest ad campaign [VIDEO]

By Nick Vivion | January 9, 2013

For anyone who thought William Shatner would ride quietly into the sunset - or rather, plunge off a bridge - in his infamous role as the Priceline Negotiator, be prepared to be bitterly disappointed. Read More

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Mashing up airport codes for a clever Expedia ad campaign [IMAGES]

By Kevin May | January 8, 2013

Every now and again an advertising campaign kicks in which has the chance to be very effective due to its simplicity and is also being rather clever. Read More

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This is the world's best airline TV ad in 2012, says AdWeek [VIDEO]

By Sean O'Neil | November 28, 2012

One of the highest honors in the advertising business is to have your work be showcased in one of AdWeek's annual top-ten lists. A Norwegian airline has made it this year. Read More

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Facebook remains walled off from web-wide privacy controls

By Nick Vivion | November 28, 2012

The industry response to mounting privacy concerns surrounding online advertising, cookies and personal behavior has been self-regulation - but what happens when the number 1 purveyor of display ads on... Read More

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Air New Zealand debuts a Hobbit-themed safety video

By Sean O'Neil | October 31, 2012

Today Air New Zealand posted online its new safety video, which plays off the December release of The Hobbit: An Unexpected Journey. Read More

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Mobile, maps, travel and the Walk-In Economy

By Viewpoints | October 8, 2012

The War of the Maps (Worlds? Ha!) between Apple and Google is that the struggle is not about immediate revenue, it is about ownership of geo-behavioral data and overall strategic positioning Read More

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The four top travel marketing campaigns showcased by Google's Creative Sandbox

By Sean O'Neil | October 5, 2012

In mid-September, Google launched Creative Sandbox, a "hub" where digital advertising agencies can spotlight marketing campaigns that are the most innovative and effective. Read More

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Go to the travel consumer, do not expect them to come to you

By Viewpoints | July 17, 2012

If the creation of brand loyalty is the sine qua non of all marketing, then the way that companies define both themselves and those who purchase their products is no less of a priority. Read More