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New ad alert: Google Ad Image Extensions

By Nick Vivion | May 24, 2013

In the endless battle for advertising dollars in search, Google has been rolling out new products that encourage more engagement with paid links over organic results. The most recent is Google Ad... Read More

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Facebook: Home falters, in-feed video ads rolling out soon

By Nick Vivion | May 14, 2013

Two items of interest to travel marketers have come out of the Facebook news feed this week: Facebook Home's popularity and updates to the company's advertising product. Read More

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New ad alert: Twitter keyword targeting

By Nick Vivion | April 18, 2013

Twitter has announced a new advertising product with great promise for the travel industry: keyword targeting on Twitter. Read More

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TripReactor helps sites generate revenue with native advertising

By Sean O'Neil | April 12, 2013

The US startup is helping publishers like Boston.com and Vagabondish make money by packaging and serving advertorials, or "native advertising." Read More

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Unleash the location-based beasts: Exploring the new Graph Search on Facebook

By Nick Vivion | April 10, 2013

This morning was a special one: this writer's Facebook account was finally welcomed into the new Graph Search format. After covering the launch of Graph Search, and several posts surrounding the new... Read More

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Facebook Home - take it with you when you travel [VIDEO]

By Nick Vivion | April 8, 2013

Facebook released its first TV commercial, named "Plane," for the recently announced Facebook Home mobile experience. Read More

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New ad alert: Combined text/image ads for hotels spotted on Google

By Nick Vivion | April 8, 2013

Tnooz reader Philip Kloeckner spotted a new advertising format for hotels on Google this week, which featured a hotel room image within the ads alongside the search results. Read More

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New ad alert: TripAdvisor rolls out new travel advertising product

By Nick Vivion | April 4, 2013

Online ads are oftentimes the land of the unknown: what exactly is an impression? If a user lands on a page and doesn't scroll down to see any of the ads, do these count as impressions? Read More

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Air New Zealand releases funny Bear Grylls safety video

By Sean O'Neil | February 26, 2013

The cute movie shows the TV adventure star demonstrating flight safety procedures, with the help of three trusty Boy Scouts. Read More

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Geo-targeted advertising poised for serious growth in coming years

By Nick Vivion | February 15, 2013

Travelers have been leading the mobile charge for some time now, toting tables and clutching phones on trips all over the world. With all of these connected travelers roaming localities around the... Read More

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Find Yours: Beyond selling vacations, Expedia pushes emotional connection to travel

By Nick Vivion | January 30, 2013

Travel has always been one of the most emotional products to sell - memories, smells, sounds, sights and experiences all combine to create an intricate tapestry that offers many approachable threads for... Read More

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Looking forward: Promoting tourism to areas impacted by Sandy

By Nick Vivion | January 28, 2013

Superstorm Sandy will most likely end up in the history books as one of the most costliest storm to date, with an estimated economic dent of $71 billion, eclipsed only by category 3 Hurricane Katrina's... Read More

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Shatner's secret child revealed in Priceline's latest ad campaign [VIDEO]

By Nick Vivion | January 9, 2013

For anyone who thought William Shatner would ride quietly into the sunset - or rather, plunge off a bridge - in his infamous role as the Priceline Negotiator, be prepared to be bitterly disappointed. Read More

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Mashing up airport codes for a clever Expedia ad campaign [IMAGES]

By Kevin May | January 8, 2013

Every now and again an advertising campaign kicks in which has the chance to be very effective due to its simplicity and is also being rather clever. Read More

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This is the world's best airline TV ad in 2012, says AdWeek [VIDEO]

By Sean O'Neil | November 28, 2012

One of the highest honors in the advertising business is to have your work be showcased in one of AdWeek's annual top-ten lists. A Norwegian airline has made it this year. Read More

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