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Facebook remains walled off from web-wide privacy controls

By Nick Vivion | November 28, 2012

The industry response to mounting privacy concerns surrounding online advertising, cookies and personal behavior has been self-regulation - but what happens when the number 1 purveyor of display ads on... Read More

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Air New Zealand debuts a Hobbit-themed safety video

By Sean O'Neil | October 31, 2012

Today Air New Zealand posted online its new safety video, which plays off the December release of The Hobbit: An Unexpected Journey. Read More

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Mobile, maps, travel and the Walk-In Economy

By Viewpoints | October 8, 2012

The War of the Maps (Worlds? Ha!) between Apple and Google is that the struggle is not about immediate revenue, it is about ownership of geo-behavioral data and overall strategic positioning Read More

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The four top travel marketing campaigns showcased by Google's Creative Sandbox

By Sean O'Neil | October 5, 2012

In mid-September, Google launched Creative Sandbox, a "hub" where digital advertising agencies can spotlight marketing campaigns that are the most innovative and effective. Read More

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Go to the travel consumer, do not expect them to come to you

By Viewpoints | July 17, 2012

If the creation of brand loyalty is the sine qua non of all marketing, then the way that companies define both themselves and those who purchase their products is no less of a priority. Read More

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How destinations can use data to reach their target audiences

By Viewpoints | July 16, 2012

Over the past several years, attractive offers from across the entire tourism spectrum have made travel more accessible than ever. Read More

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A Katz fight at a pivotal moment -- Ex-CEO of Orbitz takes on Google brand-killing

By Dennis Schaal | June 11, 2012

Jeff Katz, the CEO of Nextag who formerly headed Orbitz and Swissair, picked a fight with Google in the runup to a July 2 European Union deadline. Read More

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US travel marketers increasing digital ad spending as Google tweaks the rules

By Dennis Schaal | June 8, 2012

Oh, the complexity of paid search. Read More

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Google Hotel Finder -- OTA advertisers commandeer hotel pages

By Dennis Schaal | June 1, 2012

An advertising experiment in Google Hotel Finder enables Google and online travel agencies to blatantly and misleadingly cash in on hotels' intellectual property. Read More

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Intent Media: How ex-Travelocity transaction guys monetize non-bookers for OTAs

By Dennis Schaal | May 30, 2012

Picture this: Three Site59 co-founders and ex-Travelocity transaction guys gather at Soho House in Manhattan in early June 2008 to brainstorm about launching a travel startup and what business problem... Read More

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Earn Southwest Airlines rewards by watching advertisements

By Dennis Schaal | May 17, 2012

Perhaps at some point the latest intrusion by advertisers into travelers lives will lead to the creation of a website called FlyerBalk. Read More

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Orbitz lust wants to put sizzle back into vacations

By Dennis Schaal | May 7, 2012

With all the talk about websites and sex appeal, Orbitz today unveiled a multifaceted rebranding campaign designed to be "a rallying cry for the travel luster." Read More

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Rough guide to telephone call tracking in the travel industry

By Viewpoints | April 24, 2012

There is a tremendous amount of online data available to help the travel industry carefully measure their search marketing, SEO or PPC campaigns. Read More

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Ad network acquires NileGuide in content and media play

By Dennis Schaal | April 24, 2012

Travora, formerly known as Travel Ad Network, acquired travel planning site NileGuide and its sister sites as part of a wider business-to-consumer and business-to-business travel-media strategy. Read More