Advertising

News / Online

A Katz fight at a pivotal moment -- Ex-CEO of Orbitz takes on Google brand-killing

By Dennis Schaal | June 11, 2012

Jeff Katz, the CEO of Nextag who formerly headed Orbitz and Swissair, picked a fight with Google in the runup to a July 2 European Union deadline. Read More

News / Online

US travel marketers increasing digital ad spending as Google tweaks the rules

By Dennis Schaal | June 8, 2012

Oh, the complexity of paid search. Read More

News / Online

Google Hotel Finder -- OTA advertisers commandeer hotel pages

By Dennis Schaal | June 1, 2012

An advertising experiment in Google Hotel Finder enables Google and online travel agencies to blatantly and misleadingly cash in on hotels' intellectual property. Read More

News / Online

Intent Media: How ex-Travelocity transaction guys monetize non-bookers for OTAs

By Dennis Schaal | May 30, 2012

Picture this: Three Site59 co-founders and ex-Travelocity transaction guys gather at Soho House in Manhattan in early June 2008 to brainstorm about launching a travel startup and what business problem... Read More

News / Online

Earn Southwest Airlines rewards by watching advertisements

By Dennis Schaal | May 17, 2012

Perhaps at some point the latest intrusion by advertisers into travelers lives will lead to the creation of a website called FlyerBalk. Read More

News / Online

Orbitz lust wants to put sizzle back into vacations

By Dennis Schaal | May 7, 2012

With all the talk about websites and sex appeal, Orbitz today unveiled a multifaceted rebranding campaign designed to be "a rallying cry for the travel luster." Read More

News / Online

Rough guide to telephone call tracking in the travel industry

By Viewpoints | April 24, 2012

There is a tremendous amount of online data available to help the travel industry carefully measure their search marketing, SEO or PPC campaigns. Read More

News / Online

Ad network acquires NileGuide in content and media play

By Dennis Schaal | April 24, 2012

Travora, formerly known as Travel Ad Network, acquired travel planning site NileGuide and its sister sites as part of a wider business-to-consumer and business-to-business travel-media strategy. Read More

News / Online

Google brings performance advertising model to video views

By Dennis Schaal | April 22, 2012

You've heard of cost per click -- now get ready for cost per view. Read More

News / Online

Fly.com: Google Flight Search is struggling, lagging and lacking

By Dennis Schaal | March 21, 2012

Warren Chang, general manager of Fly.com, wonders about all the fuss regarding Google Flight Search. Read More

News / Online

Room Key pop-under ads and hidden metasearch strategy catapult unique visitor numbers

By Dennis Schaal | March 16, 2012

There is a lot of skepticism in some parts of the travel industry about the long-term prospects of Room Key, but its traffic numbers were off the charts a month after its beta launch because of what... Read More

News / Online

Google who? Expedia largest traffic source for Priceline

By Dennis Schaal | February 6, 2012

Break up Expedia -- it may wield too much power over Priceline's fate. Read More

News / Online

Google Travel, Facebook, Apple and ... Pinterest?

By Dennis Schaal | February 1, 2012

Will Pinterest be the next major travel distributor? Read More

News / Online

Kayak redesign: How and why they did it

By Dennis Schaal | January 30, 2012

Kayak is unveiling its biggest ever website redesign, one that it says is iPad-influenced and an attempt to create a uniform user experience across the travel metasearch company's myriad platforms. Read More

News / Online

FairSearch blasts Google Flight Search ad model as online travel group enlists

By Dennis Schaal | January 26, 2012

FairSearch is alleging that Google Flight Search may be violating consumer protection laws on code-sharing and bag-fee disclosures as the lobbying group picked up a key new member, the Interactive... Read More

Most Popular
Latest Stories