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TripAdvisor splashes out with $25k prize on latest round of UGC ads

By Nick Vivion | January 29, 2015

After enjoying success with its first round of user-generated advertisements, TripAdvisor is back with a massive $25k prize for round two. The continued commitment to user-generated content makes s Read More

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Intent Media closes $22.7 million Series C to drive intent marketing

By Nick Vivion | July 21, 2014

Intent Media, a marketing intelligence solutions provider focused on the travel industry, has closed $22.7 million in Series C. The round was led by NYC-based Insight Venture Partners, with additio Read More

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Travel advertisers adopt programmatic buying in a big way

By Sean O'Neil | May 29, 2014

Today Turn, a marketing and analytics firm, published a report on global and regional trends in digital advertising. Comparing global data January through April 2014 with the same period a year ear Read More

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Pinterest news: Promoted Pins and Guided Search mark a new strategic direction

By Nick Vivion | May 12, 2014

Pinterest has made two strategic shifts as far as product, which point out how the platform's evolution will impact the overall user experience. Promoted Pins are here Tnooz covered the impendin Read More

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What's next in social: Travel tidbits from Facebook's f8 conference

By Nick Vivion | May 2, 2014

As expected, Facebook had a slew of announcements of f8, many of which impact those in travel using the social media platform as a marketing tool - so pretty much everyone. Here are some of the more p Read More

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New advertising technology drops targetable units into in-flight browsing

By Nick Vivion | April 9, 2014

Advertising technology is rapidly evolving to include in-flight internet sessions, thus allowing brands to specifically target fliers as they use the internet. The linkup is between WiFi monetizati Read More

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Marketing watch: Promoted Pins very close to launch on Pinterest

By Nick Vivion | March 24, 2014

Pinning trailblazers Pinterest are forging into unchartered terrain: that of paid advertising. The company announced experiments with "Promoted Pins" in late 2013, and are set to roll out the platf Read More

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In-stream social ads evolve: Twitter promotes accounts and Facebook does video

By Nick Vivion | March 14, 2014

This week saw two significant evolutions on the social advertising front: Twitter's Promoted Accounts and Facebook's video ads. Twitter's Promoted Accounts Twitter has announced a new iteration Read More

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On digital marketing and becoming a cross-channel marketing mastermind

By Nick Vivion | March 13, 2014

Experian Marketing Services has released the 2014 version of its Digital Marketer Report, with the theme of "becoming a cross-channel marketing mastermind." The report, available for download here, Read More

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Mobile first: Click-to-call increasingly essential for UK smartphone users

By Nick Vivion | February 24, 2014

Recent research highlights the increasing importance of "click-to-call" functionality for smartphone users, especially within the travel sector. The survey asked 1,500 people in the UK about their Read More

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Marketers: Latest stats show Apple continuing to dominate mobile advertising impressions

By Nick Vivion | December 3, 2013

Apple continues to dominate the mobile advertising space, according to mobile advertising sales platform AdFonic's third quarter statistics. This growth in share is significant, especially given in Read More

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New mobile marketing channel: What do Instagram ads mean for travel brands?

By Nick Vivion | October 28, 2013

Facebook's Instagram announced the rollout of advertising on the platform last week. The announcement was made using a sample advertisement, placed directly in users' feeds, which explained the new Read More

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How Expedia ads now trail you from desktop to mobile

By Sean O'Neil | July 17, 2013

In a travel industry first, Expedia has begun "re-targeting" ads at more than 55 million of its users who switch between desktop and mobile devices to research trips. Read More

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US online ad spend per user rises as advertisers deploy more digital marketing

By Nick Vivion | July 16, 2013

The latest digital advertising numbers show the steady growth of digital dollars: $144 dollars per user was spent in 2012, or nearly 4 times the amount spent per user in 2002. Read More

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Yep, it's in your head: Train window adverts bring silent audio ads to commuters

By Nick Vivion | July 4, 2013

The commercialization of pretty much every avenue of life, both online and off, continues with this latest advertising innovation: using vibrations to create advertising that can only be hears when... Read More

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