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Marketing watch: Promoted Pins very close to launch on Pinterest

By Nick Vivion | March 24, 2014

Pinning trailblazers Pinterest are forging into unchartered terrain: that of paid advertising. The company announced experiments with "Promoted Pins" in late 2013, and are set to roll out the platf Read More

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In-stream social ads evolve: Twitter promotes accounts and Facebook does video

By Nick Vivion | March 14, 2014

This week saw two significant evolutions on the social advertising front: Twitter's Promoted Accounts and Facebook's video ads. Twitter's Promoted Accounts Twitter has announced a new iteration Read More

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On digital marketing and becoming a cross-channel marketing mastermind

By Nick Vivion | March 13, 2014

Experian Marketing Services has released the 2014 version of its Digital Marketer Report, with the theme of "becoming a cross-channel marketing mastermind." The report, available for download here, Read More

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Mobile first: Click-to-call increasingly essential for UK smartphone users

By Nick Vivion | February 24, 2014

Recent research highlights the increasing importance of "click-to-call" functionality for smartphone users, especially within the travel sector. The survey asked 1,500 people in the UK about their Read More

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Marketers: Latest stats show Apple continuing to dominate mobile advertising impressions

By Nick Vivion | December 3, 2013

Apple continues to dominate the mobile advertising space, according to mobile advertising sales platform AdFonic's third quarter statistics. This growth in share is significant, especially given in Read More

News / Online

New mobile marketing channel: What do Instagram ads mean for travel brands?

By Nick Vivion | October 28, 2013

Facebook's Instagram announced the rollout of advertising on the platform last week. The announcement was made using a sample advertisement, placed directly in users' feeds, which explained the new Read More

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How Expedia ads now trail you from desktop to mobile

By Sean O'Neil | July 17, 2013

In a travel industry first, Expedia has begun "re-targeting" ads at more than 55 million of its users who switch between desktop and mobile devices to research trips. Read More

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US online ad spend per user rises as advertisers deploy more digital marketing

By Nick Vivion | July 16, 2013

The latest digital advertising numbers show the steady growth of digital dollars: $144 dollars per user was spent in 2012, or nearly 4 times the amount spent per user in 2002. Read More

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Yep, it's in your head: Train window adverts bring silent audio ads to commuters

By Nick Vivion | July 4, 2013

The commercialization of pretty much every avenue of life, both online and off, continues with this latest advertising innovation: using vibrations to create advertising that can only be hears when... Read More

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New ad alert: Google Ad Image Extensions

By Nick Vivion | May 24, 2013

In the endless battle for advertising dollars in search, Google has been rolling out new products that encourage more engagement with paid links over organic results. The most recent is Google Ad... Read More

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Facebook: Home falters, in-feed video ads rolling out soon

By Nick Vivion | May 14, 2013

Two items of interest to travel marketers have come out of the Facebook news feed this week: Facebook Home's popularity and updates to the company's advertising product. Read More

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New ad alert: Twitter keyword targeting

By Nick Vivion | April 18, 2013

Twitter has announced a new advertising product with great promise for the travel industry: keyword targeting on Twitter. Read More

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TripReactor helps sites generate revenue with native advertising

By Sean O'Neil | April 12, 2013

The US startup is helping publishers like Boston.com and Vagabondish make money by packaging and serving advertorials, or "native advertising." Read More

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Unleash the location-based beasts: Exploring the new Graph Search on Facebook

By Nick Vivion | April 10, 2013

This morning was a special one: this writer's Facebook account was finally welcomed into the new Graph Search format. After covering the launch of Graph Search, and several posts surrounding the new... Read More