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News / Technology

HYP3R happy as it raises $17M to expand geofencing tech

By Kevin May | September 17, 2018

A string of investors have handed HYP3R a $17 million war chest by way of a Series A investment in the company. Read More

News / Online

Google breathes down the neck of Kayak in clicks sent to airlines

By Kevin May | September 5, 2018

Google is sending almost equal levels of traffic to airline websites as Kayak, following a massive increase for the search giant over the course of the last 12 months. Read More

Interview / Technology

In The Big Chair - Sean Fitzpatrick of OTA Insight

By Mitra Sorrells | August 31, 2018

A former-Oracle, Nokia and HotSchedules executive, Sean Fitzpatrick arrives with a recent investment round in the company's war chest and in a marketplace that continues to throw up new challenges. Read More

Interview / Startups

STARTUP STAGE: xCheck gives airlines tech to better showcase web fares

By Kevin May | August 30, 2018

U.S.-based xCheck is a tool for airlines to manage and optimize their fares when pushing prices to online marketing channels. Read More

Opinion / Online

The impact of influencer marketing on the booking journey

By Angharad Miller - Swayy | August 30, 2018

Let’s set the scene. Up until the digital revolution, traditional marketing and word-of-mouth were the only real ways to grow consumer awareness at a notable scale. Read More

News / Online

Google offers hotel discounts to cloud users, upgrades search tools

By Christina Jelski - Travel Weekly | August 28, 2018

Google has enhanced its flight and hotel search capabilities ahead of the U.S. holiday travel season, while concurrently announcing that it has started offering exclusive hotel discounts to paying users... Read More

News / Online

Subtle change to users, big impact on brands - Google search and hotels

By Pablo Delgado - Mirai | August 27, 2018

The real estate on Google's search engine results pages has changed dramatically over the course of the last decade. Read More

Opinion / Online

Online travel agency moves harming profitability: What hotels need to know

By Max Starkov - HEBS Digital | August 24, 2018

Two recent events in hotel distribution created a mild media buzz, but unfortunately were ignored by some hoteliers and quickly forgotten by the industry: Expedia’s Add‐On Advantage and Booking.Basic. Read More

News / Online

User-generated content not top of mind for DMOs on Facebook

By Jill Menze | August 22, 2018

State destination marketing organizations in the United States are slow to adopt user-generated content in their Facebook advertising, with the majority relying on stock imagery in posts. Read More

Interview / Technology

In The Big Chair - Charles Deyo of Cendyn

By Mitra Sorrells | August 10, 2018

Cendyn provides integrated technology platforms to drive sales and marketing performance in the travel and hospitality industry. Based in Florida, Cendyn has offices around the United States and Canada... Read More

Interview / Technology

In The Big Chair - Layton Han of ADARA

By Mitra Sorrells | August 3, 2018

Founded in 2009 ADARA analyzes data to help clients understand travelers’ behavior, patterns and trends to create more effective marketing and engagement strategies. The company has 15 offices across... Read More

Opinion / Online

Travel and the complex world of native comparison search

By Brett Tabano - MediaAlpha | August 2, 2018

Companies that solely utilize display advertising for performance marketing need to complement this strategy with native comparison search ads. It differs in that it's specific to one particular product... Read More

News / Online

Online reputation, bookings top of mind for travel business owners

By Jill Menze | July 26, 2018

Travel businesses are overwhelmingly concerned about their online reputations, as well as how well they’re equipped to meet a mobile audience, a new study from TripAdvisor shows. Read More

News / Online

Trivago moves to reduce advertising spend as losses mount

By Linda Fox | July 25, 2018

Trivago reports losses for the second quarter of 2018 as it reins in advertising spend. Read More

Interview / Startups

STARTUP STAGE: Swayy helps hotels manage influencer campaigns at scale

By Jill Menze | July 23, 2018

Swayy is a tool for hotels to find, book and maintain relationships with social media influencers. It matches hotels with pre-vetted, relevant influencers, and Swayy’s closed-loop system allows both... Read More

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