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News / Online

Google offers hotel discounts to cloud users, upgrades search tools

By Christina Jelski - Travel Weekly | August 28, 2018

Google has enhanced its flight and hotel search capabilities ahead of the U.S. holiday travel season, while concurrently announcing that it has started offering exclusive hotel discounts to paying users... Read More

News / Online

Subtle change to users, big impact on brands - Google search and hotels

By Pablo Delgado - Mirai | August 27, 2018

The real estate on Google's search engine results pages has changed dramatically over the course of the last decade. Read More

Opinion / Online

Online travel agency moves harming profitability: What hotels need to know

By Max Starkov - HEBS Digital | August 24, 2018

Two recent events in hotel distribution created a mild media buzz, but unfortunately were ignored by some hoteliers and quickly forgotten by the industry: Expedia’s Add‐On Advantage and Booking.Basic. Read More

News / Online

User-generated content not top of mind for DMOs on Facebook

By Jill Menze | August 22, 2018

State destination marketing organizations in the United States are slow to adopt user-generated content in their Facebook advertising, with the majority relying on stock imagery in posts. Read More

Interview / Technology

In The Big Chair - Charles Deyo of Cendyn

By Mitra Sorrells | August 10, 2018

Cendyn provides integrated technology platforms to drive sales and marketing performance in the travel and hospitality industry. Based in Florida, Cendyn has offices around the United States and Canada... Read More

Interview / Technology

In The Big Chair - Layton Han of ADARA

By Mitra Sorrells | August 3, 2018

Founded in 2009 ADARA analyzes data to help clients understand travelers’ behavior, patterns and trends to create more effective marketing and engagement strategies. The company has 15 offices across... Read More

Opinion / Online

Travel and the complex world of native comparison search

By Brett Tabano - MediaAlpha | August 2, 2018

Companies that solely utilize display advertising for performance marketing need to complement this strategy with native comparison search ads. It differs in that it's specific to one particular product... Read More

News / Online

Online reputation, bookings top of mind for travel business owners

By Jill Menze | July 26, 2018

Travel businesses are overwhelmingly concerned about their online reputations, as well as how well they’re equipped to meet a mobile audience, a new study from TripAdvisor shows. Read More

News / Online

Trivago moves to reduce advertising spend as losses mount

By Linda Fox | July 25, 2018

Trivago reports losses for the second quarter of 2018 as it reins in advertising spend. Read More

Interview / Startups

STARTUP STAGE: Swayy helps hotels manage influencer campaigns at scale

By Jill Menze | July 23, 2018

Swayy is a tool for hotels to find, book and maintain relationships with social media influencers. It matches hotels with pre-vetted, relevant influencers, and Swayy’s closed-loop system allows both... Read More

News / Technology

Booking.com tests marketplace offering third party technology

By Linda Fox | July 19, 2018

Booking Holdings is piloting a service that offers access to third party technology platforms for its hotel customers. Read More

News / Distribution

Package bookings drive higher ADR, have longer booking windows

By Jill Menze | July 18, 2018

Analyzing data on package bookings vs. standalone hotel bookings, Expedia Group found that for full year 2017, package bookings delivered higher average daily rates and had longer booking windows,... Read More

News / Online

Google streamlines hotel advertising with integration in new Google Ads platform

By Mitra Sorrells | July 11, 2018

Google wants to make it easier for hotel marketers to manage and scale their advertising campaigns on the site. Read More

News / Online

VIDEO: Under the hood of cruise

By PhocusWire | July 9, 2018

The cruise industry is arguably the last bastion of what some consider the "old model" of travel distribution. Read More

Opinion / Online

Google triggers new AdWords update: What are the implications for hotels?

By SiteMinder | July 6, 2018

This year is set to be an important one for advertisers currently using Google AdWords to shop their wares. If your hotel is one of these businesses, Google is introducing a brand-new interface for the... Read More

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