Advertising

Interview / Online

Sounding Off: Reality checks for brand loyalty

By PhocusWire | November 8, 2019

Apple has got to be one of the best examples of the modern brand loyalty concept, but what came first: product or brand? Read More

Interview / Distribution

Brand Business - Steven Taylor of Accor Hotels

By Linda Fox | November 7, 2019

The hotel giant's chief marketing officer discusses the major shifts in the marketing discipline, the Billboard Effect and learning from the famous Dove campaign. Read More

From Our Partners / Online

Why zero‐friction is the future of the travel industry

By Facebook Business | October 24, 2019

The modern traveler expects nothing less than a frictionless experience and the travel companies that deliver this have the best chance of thriving in the future. Read More

tripadvisor sponsored placements direct booking

News / Online

TripAdvisor helps hoteliers boost direct bookings through new Sponsored Placements feature

By Jill Menze | October 23, 2019

TripAdvisor is introducing a direct-booking feature to its Sponsored Placements product for accommodation providers designed to help them boost revenue. Read More

From Our Partners / Online

REPORT: Building lifetime value in travel through travel recommendations

By Marisa Garcia - PhocusWire | October 3, 2019

We explore the power of personal recommendations in the travel sector, as well as the best way to convert travelers to brand advocates and how to best use tools like NPS to drive new customer... Read More

my method expedia media solutions toronto

News / Online

My Method... How data and personalization drove stopover visitors to Toronto

By Raina Williams - Expedia Group Media Solutions | September 30, 2019

Tourism Toronto, Expedia Group Media Solutions and Air Canada shared a goal of engaging and inspiring travelers, while also driving tourism for Toronto. Read More

News / Online

Sojern launches co-op marketing program for DMOs and local businesses

By Mitra Sorrells | September 19, 2019

Sojern's new Digital Co-Op Program is intended to help DMOs create campaigns in collaboration with local hotels and attractions. Read More

News / Online

VIDEO: Air New Zealand on using a destination to ride the marketing wave

By Kevin May | September 19, 2019

The airline has worked with national tourism groups, movie producers and actors to put New Zealand's recent role as a hub for film making at the center of its marketing. Read More

Opinion / Online

What’s good for millennial travelers is good for all generations

By Matt Walker - LikeWhere | September 18, 2019

The soft boundary lines have come in this not-so-exact science of generation naming and these parameters no longer circumscribe the soundest foundation on which to base travel's marketing efforts. Read More

News / Online

My Method... How Visit Savannah reached the right travelers - and profited

By David Chastain - Conversant | September 16, 2019

With tourism budgets getting tighter, it’s more important than ever to understand the impact of every marketing dollar. Read More

Interview / Online

Sounding Off: Don't forget that travelers still make choices in-destination

By PhocusWire | September 13, 2019

Search marketing, YouTube video content, broadcast radio and television ads, billboards, printed media, etc - all there to take and accommodate travelers. But there's a lot of marketing activity... Read More

Opinion / Online

Rethinking the (broken) travel marketing funnel

By Bill Chase - Koddi | September 11, 2019

As the digital media landscape continues to shift, it’s in the mid-funnel where travel brands stand to gain the greatest competitive edge - but only if they move quickly to rebalance their budgets... Read More

News / Online

Destination marketing, part 1: The evolving - and expanding - role of DMOs

By Mitra Sorrells | September 9, 2019

We begin our month-long look at destination marketing with analysis of how the role of DMOs has grown over the years. Read More

Interview / Online

Sounding Off: Travel marketers have their work cut out for them - for good reason

By PhocusWire | September 6, 2019

Is taking an ethical approach in marketing enough? Or are consumers so jaded by any brand promoting any product that how that product is advertised doesn’t matter? Read More

Opinion / Online

Return on Ethics - abandoning high‐pressure sales tactics can make travel marketing better

By Parry Malm - Phrasee | September 2, 2019

Natural anxieties about travel make consumers particularly susceptible to pressure tactics, with the invisible hand of the market pushing the envelope (perhaps a little further than it should have). Read More

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