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Interview / Startups

VIDEO: Servantrip - Summit pitch Phocuswright Conference 2019

By PhocusWire | December 18, 2019

Leading activities market consolidation for B2B, by providing the largest offer comparison powered with AI recommendation engine. Read More

News / Online

VIDEO: Booking Holdings' Glenn Fogel on being a different brand and concerns over capital

By Kevin May | December 17, 2019

In an interview in the PhocusWire Studio, Fogel discusses the "connected trip" strategy, the influx of bad investment capital and sustainability. Read More

News / Online

VIDEO: Amazon may inspire a new world for travel sales

By Kevin May | December 16, 2019

Intent's Richard Harris explains the options ahead and the problems brands, intermediaries and the platforms might face in a new ecosystem for securing travel sales Read More

News / Online

WEBINAR REPLAY! The traveler purchasing behaviors you need to know in 2020

By PhocusWire | December 12, 2019

How are travelers actually being inspired by and booking travel? And do they truly want a personalized experience? Read More

News / Online

VIDEO: What will the travel purchase funnel look like in the future?

By Mitra Sorrells | December 12, 2019

Executives from Skyscanner, HotelTonight, TripTuner and Fareportal discuss the future of the funnel in travel at The Phocuswright Conference. Read More

Interview / Online

Sounding Off: Google will have the lunch of tours and activities as well

By PhocusWire | November 29, 2019

It is only a question of time before Google seeks to build out an ecosystem in tours and activities that mirrors its efforts in hotels and flights. Read More

Opinion / Technology

Why voice is the travel marketers’s next destination

By Joel Davis - Mighty Social | November 20, 2019

A new voice-enabled era for travel is coming, and now is the time for brands to take advantage of it. Read More

Interview / Startups

Hot 25 Startups 2020: SkyLads

By PhocusWire | November 18, 2019

Designed to give digital media buyers an advantage, Skylads leverages artificial intelligence to automate and optimize processes to maximize return on ad spend. Read More

Interview / Online

Sounding Off: Rebrands are brave but sometimes don't go far enough

By PhocusWire | November 15, 2019

Perhaps the biggest opportunity to simply run every type of accommodation under the Expedia brand, with the power that its platform has in the marketplace, was dismissed too quickly. Read More

From Our Partners / Online

One & Done vs. Many Happy Returns: An important choice for travel marketers

By Mark Capps and Coleen Kuehn - Merkle | November 13, 2019

The discerning travel marketer would prefer to pull in as many repeat customers as possible with acquisition efforts. But how do you locate and target this “holy grail” of travelers? Read More

Interview / Online

Sounding Off: Reality checks for brand loyalty

By PhocusWire | November 8, 2019

Apple has got to be one of the best examples of the modern brand loyalty concept, but what came first: product or brand? Read More

Interview / Distribution

Brand Business - Steven Taylor of Accor Hotels

By Linda Fox | November 7, 2019

The hotel giant's chief marketing officer discusses the major shifts in the marketing discipline, the Billboard Effect and learning from the famous Dove campaign. Read More

From Our Partners / Online

Why zero‐friction is the future of the travel industry

By Facebook Business | October 24, 2019

The modern traveler expects nothing less than a frictionless experience and the travel companies that deliver this have the best chance of thriving in the future. Read More

tripadvisor sponsored placements direct booking

News / Online

TripAdvisor helps hoteliers boost direct bookings through new Sponsored Placements feature

By Jill Menze | October 23, 2019

TripAdvisor is introducing a direct-booking feature to its Sponsored Placements product for accommodation providers designed to help them boost revenue. Read More

From Our Partners / Online

REPORT: Building lifetime value in travel through travel recommendations

By Marisa Garcia - PhocusWire | October 3, 2019

We explore the power of personal recommendations in the travel sector, as well as the best way to convert travelers to brand advocates and how to best use tools like NPS to drive new customer... Read More

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