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News / Online

VIDEO: What will the travel purchase funnel look like in the future?

By Mitra Sorrells | December 12, 2019

Executives from Skyscanner, HotelTonight, TripTuner and Fareportal discuss the future of the funnel in travel at The Phocuswright Conference. Read More

Interview / Online

Sounding Off: Google will have the lunch of tours and activities as well

By PhocusWire | November 29, 2019

It is only a question of time before Google seeks to build out an ecosystem in tours and activities that mirrors its efforts in hotels and flights. Read More

Opinion / Technology

Why voice is the travel marketers’s next destination

By Joel Davis - Mighty Social | November 20, 2019

A new voice-enabled era for travel is coming, and now is the time for brands to take advantage of it. Read More

Interview / Startups

Hot 25 Startups 2020: SkyLads

By PhocusWire | November 18, 2019

Designed to give digital media buyers an advantage, Skylads leverages artificial intelligence to automate and optimize processes to maximize return on ad spend. Read More

Interview / Online

Sounding Off: Rebrands are brave but sometimes don't go far enough

By PhocusWire | November 15, 2019

Perhaps the biggest opportunity to simply run every type of accommodation under the Expedia brand, with the power that its platform has in the marketplace, was dismissed too quickly. Read More

From Our Partners / Online

One & Done vs. Many Happy Returns: An important choice for travel marketers

By Mark Capps and Coleen Kuehn - Merkle | November 13, 2019

The discerning travel marketer would prefer to pull in as many repeat customers as possible with acquisition efforts. But how do you locate and target this “holy grail” of travelers? Read More

Interview / Online

Sounding Off: Reality checks for brand loyalty

By PhocusWire | November 8, 2019

Apple has got to be one of the best examples of the modern brand loyalty concept, but what came first: product or brand? Read More

Interview / Distribution

Brand Business - Steven Taylor of Accor Hotels

By Linda Fox | November 7, 2019

The hotel giant's chief marketing officer discusses the major shifts in the marketing discipline, the Billboard Effect and learning from the famous Dove campaign. Read More

From Our Partners / Online

Why zero‐friction is the future of the travel industry

By Facebook Business | October 24, 2019

The modern traveler expects nothing less than a frictionless experience and the travel companies that deliver this have the best chance of thriving in the future. Read More

tripadvisor sponsored placements direct booking

News / Online

TripAdvisor helps hoteliers boost direct bookings through new Sponsored Placements feature

By Jill Menze | October 23, 2019

TripAdvisor is introducing a direct-booking feature to its Sponsored Placements product for accommodation providers designed to help them boost revenue. Read More

From Our Partners / Online

REPORT: Building lifetime value in travel through travel recommendations

By Marisa Garcia - PhocusWire | October 3, 2019

We explore the power of personal recommendations in the travel sector, as well as the best way to convert travelers to brand advocates and how to best use tools like NPS to drive new customer... Read More

my method expedia media solutions toronto

News / Online

My Method... How data and personalization drove stopover visitors to Toronto

By Raina Williams - Expedia Group Media Solutions | September 30, 2019

Tourism Toronto, Expedia Group Media Solutions and Air Canada shared a goal of engaging and inspiring travelers, while also driving tourism for Toronto. Read More

News / Online

Sojern launches co-op marketing program for DMOs and local businesses

By Mitra Sorrells | September 19, 2019

Sojern's new Digital Co-Op Program is intended to help DMOs create campaigns in collaboration with local hotels and attractions. Read More

News / Online

VIDEO: Air New Zealand on using a destination to ride the marketing wave

By Kevin May | September 19, 2019

The airline has worked with national tourism groups, movie producers and actors to put New Zealand's recent role as a hub for film making at the center of its marketing. Read More

Opinion / Online

What’s good for millennial travelers is good for all generations

By Matt Walker - LikeWhere | September 18, 2019

The soft boundary lines have come in this not-so-exact science of generation naming and these parameters no longer circumscribe the soundest foundation on which to base travel's marketing efforts. Read More

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