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News / Online

My Method... How Visit Savannah reached the right travelers - and profited

By David Chastain - Conversant | September 16, 2019

With tourism budgets getting tighter, it’s more important than ever to understand the impact of every marketing dollar. Read More

Interview / Online

Sounding Off: Don't forget that travelers still make choices in-destination

By PhocusWire | September 13, 2019

Search marketing, YouTube video content, broadcast radio and television ads, billboards, printed media, etc - all there to take and accommodate travelers. But there's a lot of marketing activity... Read More

Opinion / Online

Rethinking the (broken) travel marketing funnel

By Bill Chase - Koddi | September 11, 2019

As the digital media landscape continues to shift, it’s in the mid-funnel where travel brands stand to gain the greatest competitive edge - but only if they move quickly to rebalance their budgets... Read More

News / Online

Destination marketing, part 1: The evolving - and expanding - role of DMOs

By Mitra Sorrells | September 9, 2019

We begin our month-long look at destination marketing with analysis of how the role of DMOs has grown over the years. Read More

Interview / Online

Sounding Off: Travel marketers have their work cut out for them - for good reason

By PhocusWire | September 6, 2019

Is taking an ethical approach in marketing enough? Or are consumers so jaded by any brand promoting any product that how that product is advertised doesn’t matter? Read More

Opinion / Online

Return on Ethics - abandoning high‐pressure sales tactics can make travel marketing better

By Parry Malm - Phrasee | September 2, 2019

Natural anxieties about travel make consumers particularly susceptible to pressure tactics, with the invisible hand of the market pushing the envelope (perhaps a little further than it should have). Read More

Opinion / Technology

Are you really doing data-driven marketing or do you just think you are?

By Volkan Çağsal - Adphorus | August 28, 2019

By definition, data-driven marketing is the strategy of gathering and analyzing audience insights for optimal and targeted media buying and creative messaging. Read More

News / Online

Zhiketong raises $42.5M to develop WeChat-led hotel marketing tool

By Kevin May | August 27, 2019

The service is designed entirely around using the WeChat social media platform for brands. The latest round brings its total raised to date in the region of $53 million. Read More

News / Online

My Method... How Google's tailored ads helped Eurostar reach potential customers

By Becky Power - Google | August 23, 2019

PhocusWire asked Becky Power, sector director for travel at Google, to talk through how the search giant helped Eurostar deliver relevant ads to customers in direct response to search queries. Read More

News / Online

Vrbo ticks revenue growth as Expedia Group gets brand "back on track"

By Jill Menze | July 25, 2019

For the quarter ending June 30, revenue for Vrbo was up 17% compared to the second quarter of 2018, while gross bookings were up 2% compared to the same period. Read More

News / Online

TripAdvisor launches sponsored content options for DMOs

By Mitra Sorrells | July 25, 2019

TripAdvisor has created new advertising options for DMOs within the destination-focused travel feed. Read More

News / Online

Booking.com relaxes keyword bidding clause with hotels

By Kevin May | July 22, 2019

Previously, hotels were restricted via their General Delivery Terms with the online travel agency on bidding on certain keywords, such as "booking.com" and other copyright terms on Google AdWords. Read More

Opinion / Online

Why travel marketers must be always on and multichannel

By Stephen Taylor - Sojern | July 4, 2019

To be successful in this era of convergence, travel providers must think more strategically, not just about inventory, but about how they’re selling entire experiences. Read More

Opinion / Distribution

How independent hotels can win direct bookings

By Max Starkov - NextGuest Digital | July 3, 2019

Here are the action steps independent hoteliers must undertake in order to win the direct booking of travel consumers... Read More

Opinion / Online

How Instagram breathed new life into destination marketing

By Richard Black - Sojern | June 21, 2019

A few years ago, DMOs where just dipping their toe in the digital advertising water. Now, there's no stopping them as Instagram illustrates its huge opportunity for marketers. Read More

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