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Opinion / Technology

Are you really doing data-driven marketing or do you just think you are?

By Volkan Çağsal - Adphorus | August 28, 2019

By definition, data-driven marketing is the strategy of gathering and analyzing audience insights for optimal and targeted media buying and creative messaging. Read More

News / Online

Zhiketong raises $42.5M to develop WeChat-led hotel marketing tool

By Kevin May | August 27, 2019

The service is designed entirely around using the WeChat social media platform for brands. The latest round brings its total raised to date in the region of $53 million. Read More

News / Online

My Method... How Google's tailored ads helped Eurostar reach potential customers

By Becky Power - Google | August 23, 2019

PhocusWire asked Becky Power, sector director for travel at Google, to talk through how the search giant helped Eurostar deliver relevant ads to customers in direct response to search queries. Read More

News / Online

Vrbo ticks revenue growth as Expedia Group gets brand "back on track"

By Jill Menze | July 25, 2019

For the quarter ending June 30, revenue for Vrbo was up 17% compared to the second quarter of 2018, while gross bookings were up 2% compared to the same period. Read More

News / Online

TripAdvisor launches sponsored content options for DMOs

By Mitra Sorrells | July 25, 2019

TripAdvisor has created new advertising options for DMOs within the destination-focused travel feed. Read More

News / Online

Booking.com relaxes keyword bidding clause with hotels

By Kevin May | July 22, 2019

Previously, hotels were restricted via their General Delivery Terms with the online travel agency on bidding on certain keywords, such as "booking.com" and other copyright terms on Google AdWords. Read More

Opinion / Online

Why travel marketers must be always on and multichannel

By Stephen Taylor - Sojern | July 4, 2019

To be successful in this era of convergence, travel providers must think more strategically, not just about inventory, but about how they’re selling entire experiences. Read More

Opinion / Distribution

How independent hotels can win direct bookings

By Max Starkov - NextGuest Digital | July 3, 2019

Here are the action steps independent hoteliers must undertake in order to win the direct booking of travel consumers... Read More

Opinion / Online

How Instagram breathed new life into destination marketing

By Richard Black - Sojern | June 21, 2019

A few years ago, DMOs where just dipping their toe in the digital advertising water. Now, there's no stopping them as Instagram illustrates its huge opportunity for marketers. Read More

News / Online

WEBINAR REPLAY! How hoteliers can succeed with the Google Ads Migration

By PhocusWire | June 20, 2019

To help advertisers use Hotel Ads in a more robust and scaled manner, Google is introducing a new Google Ads campaign type called Hotel Campaigns. Read More

From Our Partners / Online

REPORT: Measuring true impact in digital advertising

By PhocusWire | June 17, 2019

Travel marketers have ramped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, and what is not. Read More

News / Online

VIDEO: Touring Bird on its vital first year in activities (and for Google)

By Kevin May | June 3, 2019

In the space of just 12 months, Touring Bird has become an obvious part of the conversation in tours and activities. Read More

News / Online

What to know about Gen Alpha, the new generation influencing travel decisions

By Jill Menze | May 30, 2019

Generation Alpha - defined as those born after 2010 - plays an active role in family travel inspiration and planning, new research from Expedia Group Media Solutions shows. Read More

Interview / Online

VIDEO: MediaAlpha - Launch pitch runner-up at Phocuswright Europe 2019

By PhocusWire | May 29, 2019

Exposing the muddy world of the dominant opaque travel comparison ad networks and introducing a new - completely transparent - way to buy and sell these high-performance, high-intent ad placements. Read More

Opinion / Online

How Google helped unpack the stress from modern travel

By Finnbar Cornwall, Google UK | May 15, 2019

Working with Hostelworld, which offers backpackers access to tens of thousands of lodgings around the globe, Google has been assessing the challenges that come with modern travel. Read More

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