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News / Online

MMGY partners with Expedia, Sojern, ADARA to inspire post-COVID-19 trips

By Mitra Sorrells | June 19, 2020

The travel marketing agencies have created a campaign to boost recovery in several U.S. destinations. Read More

News / Distribution

Black Travel Alliance urges travel companies to address Black representation in the industry

By Linda Fox | June 17, 2020

The group of Black travel content creators is asking the travel industry to publicize metrics on Black representation. Read More

News / Online

How travel brands can capture - and welcome - the LGBTQ family market

By Jill Menze | June 17, 2020

Brands such as Booking.com are investing in training to make the travel industry more inclusive to LGBTQ family travelers. Read More

News / Online

Travel brands encouraged to speak out, take action on racial diversity

By Jill Menze | June 15, 2020

Panelists at a BAME Women in Travel event say travel brands need to take stock of their internal and external efforts around diversity and inclusion. Read More

News / Distribution

Airbnb seeks to help local tourism as cross-border travel remains uncertain

By Linda Fox | June 11, 2020

Airbnb is working with tourist organizations and governments to help bring local travel back to pre-COVID levels, recognizing that domestic is going to come first. Read More

News / Distribution

Culture Trip and Lonely Planet unite, give advertisers access to combined audience

By Linda Fox | June 11, 2020

Culture Trip and Lonely Planet launch Travel Reborn, a commercial partnership giving advertisers access to their combined audience. Read More

Opinion / Online

Destination marketing is not just about the recovery - it's now a long game

By Bruce Lahood - ICF Next | June 10, 2020

The traveler of the future will be more cautious and more mindful of the adventure they are about to embark upon. But this has huge implications for marketing a destination. Read More

News / Distribution

Travel group joins calls for Google and Facebook to help brands through crisis

By Linda Fox | June 5, 2020

Companies say Facebook and Google have participated in the returns but have so far not been prepared to share the pain brought about by the coronavirus pandemic. Read More

Opinion / Online

Rebuilding demand requires every part of the travel industry to play a role

By Tom O'Toole - Kellogg School of Management | June 5, 2020

The travel industry as a whole and individual companies are now turning attention to the marketing initiatives that will be most effective. How can they all collaborate and innovate here? Read More

Opinion / Distribution

Like it or not, the fate of your hotel is in the hands of OTAs

By Dori Stein - Fornova | June 3, 2020

Here’s why OTAs will provide a key source of near-term bookings and what hoteliers can do to ensure they’re capitalizing on the right opportunities. Read More

News / Online

How tourism marketers can boost content visibility

By Rachel-Jean Firchau - Nativo | June 1, 2020

Here's how DMOs can implement holistic content strategies that go beyond their owned websites to better connect with travelers looking for safe, local getaways. Read More

News / Online

Google expands pay-per-stay hotel ad product to quell risk aversion

By Mitra Sorrells | June 1, 2020

Hotel partners using the commission-per-stay option only pay for a Google ad after a guest has completed a stay. Read More

News / Online

Expedia Group pledges $275M to coronavirus recovery, gives lodging partners “free” marketing

By Jill Menze | May 28, 2020

Expedia Group is dedicating more than a quarter of a billion dollars to help its lodging partners, destinations and the travel industry rebound from the impact of the coronavirus. Read More