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Opinion / Online

Destination marketing is not just about the recovery - it's now a long game

By Bruce Lahood - ICF Next | June 10, 2020

The traveler of the future will be more cautious and more mindful of the adventure they are about to embark upon. But this has huge implications for marketing a destination. Read More

News / Distribution

Travel group joins calls for Google and Facebook to help brands through crisis

By Linda Fox | June 5, 2020

Companies say Facebook and Google have participated in the returns but have so far not been prepared to share the pain brought about by the coronavirus pandemic. Read More

Opinion / Online

Rebuilding demand requires every part of the travel industry to play a role

By Tom O'Toole - Kellogg School of Management | June 5, 2020

The travel industry as a whole and individual companies are now turning attention to the marketing initiatives that will be most effective. How can they all collaborate and innovate here? Read More

Opinion / Distribution

Like it or not, the fate of your hotel is in the hands of OTAs

By Dori Stein - Fornova | June 3, 2020

Here’s why OTAs will provide a key source of near-term bookings and what hoteliers can do to ensure they’re capitalizing on the right opportunities. Read More

News / Online

How tourism marketers can boost content visibility

By Rachel-Jean Firchau - Nativo | June 1, 2020

Here's how DMOs can implement holistic content strategies that go beyond their owned websites to better connect with travelers looking for safe, local getaways. Read More

News / Online

Google expands pay-per-stay hotel ad product to quell risk aversion

By Mitra Sorrells | June 1, 2020

Hotel partners using the commission-per-stay option only pay for a Google ad after a guest has completed a stay. Read More

News / Online

Expedia Group pledges $275M to coronavirus recovery, gives lodging partners “free” marketing

By Jill Menze | May 28, 2020

Expedia Group is dedicating more than a quarter of a billion dollars to help its lodging partners, destinations and the travel industry rebound from the impact of the coronavirus. Read More

News / Online

VIDEO: New Reality With... Axel Hefer of Trivago

By PhocusWire | May 27, 2020

The next guest on the New Reality With... series is Axel Hefer, CEO of Trivago, the Germany-based hotel search service. Read More

Interview / Online

Sounding Off: Be careful where you place your marketing bets

By PhocusWire | May 22, 2020

It's too easy to knock one particular type of intermediary, without considering what might be lurking in the background. Read More

Opinion / Online

What to know about travel marketing across generations post-COVID-19

By Ann Fishman - Generational Targeted Marketing | May 22, 2020

Here's how travel providers can make adjustments to accommodate the future needs and proclivities of distinct generations of American travelers. Read More

News / Startups

Travel startups on pent-up demand and opportunities in the "new normal"

By Linda Fox | May 15, 2020

Travel startups provide views on the shape of the recovery from the coronavirus outbreak and what's to come. Read More

Opinion / Online

What hotels need to consider before ramping up marketing efforts

By Bill Chase - Koddi | May 14, 2020

Hotel marketers should consider timing, goals, regions and channels as they plan for post-COVID-19 recovery Read More

News / Distribution

"Darkest of days" for Tripadvisor as it reports revenue losses, reduced headcount for Q1 2020

By Linda Fox | May 7, 2020

Bookings and revenue are down more than 90% for late March, says Tripadvisor as it reports its Q1 2020 earnings. Read More

News / Online

Without travel, is there room for influencer marketing?

By Jill Menze | May 1, 2020

The COVID-19 crisis has not only brought the physical act of traveling to a halt – but it’s also stopped travel brands from distributing marketing dollars in the same ways they did prior to... Read More

News / Online

Google takes initial hit from scaling back of travel search ads

By Kevin May | April 29, 2020

The search giant's parent Alphabet recorded its first quarter results of 2020 with a revenue increase of 13% year-over-year to $41.2 billion. Read More

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