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Opinion / Online

What to know about travel marketing across generations post-COVID-19

By Ann Fishman - Generational Targeted Marketing | May 22, 2020

Here's how travel providers can make adjustments to accommodate the future needs and proclivities of distinct generations of American travelers. Read More

News / Startups

Travel startups on pent-up demand and opportunities in the "new normal"

By Linda Fox | May 15, 2020

Travel startups provide views on the shape of the recovery from the coronavirus outbreak and what's to come. Read More

Opinion / Online

What hotels need to consider before ramping up marketing efforts

By Bill Chase - Koddi | May 14, 2020

Hotel marketers should consider timing, goals, regions and channels as they plan for post-COVID-19 recovery Read More

News / Distribution

"Darkest of days" for Tripadvisor as it reports revenue losses, reduced headcount for Q1 2020

By Linda Fox | May 7, 2020

Bookings and revenue are down more than 90% for late March, says Tripadvisor as it reports its Q1 2020 earnings. Read More

News / Online

Without travel, is there room for influencer marketing?

By Jill Menze | May 1, 2020

The COVID-19 crisis has not only brought the physical act of traveling to a halt – but it’s also stopped travel brands from distributing marketing dollars in the same ways they did prior to... Read More

News / Online

Google takes initial hit from scaling back of travel search ads

By Kevin May | April 29, 2020

The search giant's parent Alphabet recorded its first quarter results of 2020 with a revenue increase of 13% year-over-year to $41.2 billion. Read More

News / Online

Amid travel slowdown, consumers remain frustrated on social media

By Jill Menze | April 29, 2020

According to a report from Sparkloft Media, COVID-19-related conversations on social media have fallen, though consumers are still anxious about the crisis. Read More

News / Online

VIDEO: New Reality With... Clayton Reid of MMGY Global

By PhocusWire | April 28, 2020

The first guest on the New Reality With... series is Clayton Reid, CEO of MMGY Global, one of the leading marketing agencies devoted to the travel and entertainment industries. Read More

Opinion / Distribution

Should hotels consider resuming Google Ads and other search campaigns?

By Pau Siquier - Mirai | April 21, 2020

After the brutal shock to the travel industry due to the coronavirus crisis, the vast majority of hotels stopped or questioned all their investments in online marketing, mainly Google Ads and... Read More

Interview / Online

Sounding Off: Google won't change - it'll need its biggest customers post-coronavirus

By PhocusWire | April 10, 2020

It takes a very upbeat type of industry figure to think that Google will be remotely interested in helping out those that do not have the ability to quickly flood its coffers with marketing dollars... Read More

Opinion / Online

Rethinking travel marketing: Loosen Google's grip on search and get smart on overtourism

By Matthew Barker - Horizon Guides | April 9, 2020

The tourism industry has the chance to rethink its marketing strategy going forward if its players work together. Read More

News / Online

Denial, unease, panic - how social media sentiments have shifted during coronavirus

By Jill Menze | April 1, 2020

As the COVID-19 coronavirus outbreak unfolds, Sparkloft Media finds social media users are increasingly expressing concern over the crisis. Read More

News / Distribution

"What just happened?" - Tours and activities come to grips with coronavirus

By Jill Menze | March 20, 2020

The date February 23, 2020, marked a significant turning point for some tours and activities brands. Read More

Opinion / Online

The coronavirus effect: How travel brands should adjust ad spend

By Koddi | March 18, 2020

Here are insights and recommendations as to how travel brands should be thinking about their spending patterns in light of the ever-evolving coronavirus situation. Read More