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News / Online

Amid travel slowdown, consumers remain frustrated on social media

By Jill Menze | April 29, 2020

According to a report from Sparkloft Media, COVID-19-related conversations on social media have fallen, though consumers are still anxious about the crisis. Read More

News / Online

VIDEO: New Reality With... Clayton Reid of MMGY Global

By PhocusWire | April 28, 2020

The first guest on the New Reality With... series is Clayton Reid, CEO of MMGY Global, one of the leading marketing agencies devoted to the travel and entertainment industries. Read More

Opinion / Distribution

Should hotels consider resuming Google Ads and other search campaigns?

By Pau Siquier - Mirai | April 21, 2020

After the brutal shock to the travel industry due to the coronavirus crisis, the vast majority of hotels stopped or questioned all their investments in online marketing, mainly Google Ads and... Read More

Interview / Online

Sounding Off: Google won't change - it'll need its biggest customers post-coronavirus

By PhocusWire | April 10, 2020

It takes a very upbeat type of industry figure to think that Google will be remotely interested in helping out those that do not have the ability to quickly flood its coffers with marketing dollars... Read More

Opinion / Online

Rethinking travel marketing: Loosen Google's grip on search and get smart on overtourism

By Matthew Barker - Horizon Guides | April 9, 2020

The tourism industry has the chance to rethink its marketing strategy going forward if its players work together. Read More

News / Online

Denial, unease, panic - how social media sentiments have shifted during coronavirus

By Jill Menze | April 1, 2020

As the COVID-19 coronavirus outbreak unfolds, Sparkloft Media finds social media users are increasingly expressing concern over the crisis. Read More

News / Distribution

"What just happened?" - Tours and activities come to grips with coronavirus

By Jill Menze | March 20, 2020

The date February 23, 2020, marked a significant turning point for some tours and activities brands. Read More

Opinion / Online

The coronavirus effect: How travel brands should adjust ad spend

By Koddi | March 18, 2020

Here are insights and recommendations as to how travel brands should be thinking about their spending patterns in light of the ever-evolving coronavirus situation. Read More

News / Online

Digital marketing in the age of coronavirus - what travel brands need to know

By Mitra Sorrells | March 12, 2020

The rapidly changing impacts of the COVID-19 coronavirus require digital travel marketers to evaluate and update their strategies. Read More

News / Online

My Method... How Visit Santa Barbara changed the DMO influencer game

By Alex Goodwin - Sparkloft Media | March 10, 2020

For Visit Santa Barbara, Sparkloft Media was able to secure strong influencer partners and social representation - without the time-consuming, costly efforts of proactively searching for appropriate... Read More

Opinion / Distribution

As travel giants circle, understanding the economics in tours and activities is vital

By Olan O'Sullivan - TrekkSoft | March 3, 2020

In the past 24 months, the tours and activities sector has moved from, to borrow a Cinderella analogy, the cinders to the palace, where its untapped potential has moved into the sights of major travel... Read More

Opinion / Distribution

COVID-19 and the global hotel industry: A roadmap to recovery, part 1

By Yuki Hu, Eva Liu & George Yu - IDeaS | March 2, 2020

Amid the COVID-19 coronavirus outbreak, here are actionable steps for hotels to take now to proactively begin the road to recovery: Read More

From Our Partners / Online

Connect with Gen Z travelers in a disruptive world

By Facebook Business | February 28, 2020

Technology delivers a world of travel options right to a traveler's fingertips. They go online to find inspiration on social media, choose the right vacation, compare deals, book trips and enhance their... Read More

Opinion / Online

A realist’s take on travel advertising in 2020

By Nicholas Ward - Koddi | February 26, 2020

In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Read More

From Our Partners / Online

Stand out with creative to win with today’s travel consumers

By Facebook Business | February 18, 2020

As machine learning becomes increasingly sophisticated at finding relevant travelers throughout the journey, it’s now more important than ever for advertisers to invest in creative that captures... Read More

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