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What do Gen Z travelers want from online travel brands?

By Jill Menze | August 31, 2021

According to new research, Gen Z travelers favor online travel agencies as well as travel brands that echo their values. Read More

News / Online

PhocusWire Pulse: Travel Marketing Tactics

By PhocusWire | August 31, 2021

We look at issues and trends ranging from challenges for DMOs, death of cookies, retargeting, Google, targeting niches and lots more. Read More

Opinion / Online

Three ways travel brands can capitalize on pent-up demand

By Brian Burch - StackAdapt | August 27, 2021

With digital marketing, travel brands have a unique opportunity to reach an audience that is eager to purchase. Read More

News / Online

The state of digital advertising in travel

By Jill Menze | August 24, 2021

A new report from Sojern seeks to understand how COVID-19 has impacted budget, ad spend, allocation by channel and how advertisers are thinking about the future of ad tech. Read More

News / Online

Airbnb revenue jumps 300% in Q2 2021

By Jill Menze | August 12, 2021

The home-share giant was also profitable on an adjusted EBITDA basis for the second quarter of 2021. Read More

News / Online

U.S. travel digital ad spending to remain pared down for years

By Mitra Sorrells | August 12, 2021

According to eMarketer, no other industry declined as fast or spent as little on digital ads in 2020. Read More

News / Online

Tripadvisor hits $235M revenue, beats internal expectations

By Kevin May | August 5, 2021

The user review and travel search service posted total revenue across the business of $235 million, up by almost 300% from just $59 million in the corresponding quarter in 2020. Read More

News / Distribution

Booking.com launches Flash Deals for hotels

By Kevin May | August 4, 2021

The discounts will take place every two weeks and on fixed days, lasting for just 36 hours. Over that time period, customers will get up to 30% off a selected room and rate. Read More

From Our Partners / Online

How to reach the next generation of travelers reigniting the industry

By Google | July 28, 2021

As travel bounces back, industry leaders are keenly focused on next-gen travelers, who have emerged as a critical audience for post-pandemic excursions. Read More

News / Online

VIDEO: Digital marketing to the rescue? Reevaluating best practices in travel

By PhocusWire | July 23, 2021

During Phocuswright Europe 2021, executives from Mirai and Sojern discuss the digital marketing opportunities presented by the pandemic and the clean slate travel marketers can build from. Read More

Opinion / Online

The sustainable DMO: Building a future for destinations of all sizes

By Luca Romozzi & Katy Gallagher - Sojern | July 22, 2021

Technology and data-driven strategies can help destinations of all sizes build sustainable business models. Read More

News / Distribution

VIDEO: The push for direct - will hotels take a stand or accept a hand?

By PhocusWire | July 14, 2021

Maud Bailly, CEO for Southern Europe at Accor, and Tim Davis, founder and managing director at PACE Dimensions, join Phocuswright analyst Lorraine Sileo to discuss the issues in play for the rest of... Read More

Opinion / Online

How to evolve destination marketing for the future of travel

By Katie Anderson and Alli Bolger - Colle McVoy | June 28, 2021

We believe COVID‐19 is allowing the travel industry to reevaluate, readjust and reimagine the definition of sustainable travel and, as a result, what that could mean for the future of destination... Read More

News / Online

Travel industry must fix “trust gaps” as it restarts

By Mitra Sorrells | June 24, 2021

Based on a results of a survey of 11,000 consumers, Travelport says the pandemic has created a “once-in-a-lifetime” opportunity for the travel industry to regain travelers’ trust. Read More

News / Online

Short-term rental booking habits are starting to "normalize"

By Jill Menze | June 23, 2021

According to new data from Guesty, travelers are growing comfortable with shorter stays and longer booking windows as they head into the summer and beyond. Read More

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