Advertising

News / Online

Gen Z travelers are a breed of their own - so take note

By Phocuswright Research | September 6, 2021

On the surface, Gen Z appears like a less opportune, near-term audience - they earn less, are more price-sensitive, and travel is not currently as important to them as for other generations. Read More

News / Technology

Flyr boosts airline revenue tech, acquires Faredirect and xCheck

By Linda Fox | September 3, 2021

Flyr adds ancillary revenue capabilities and fare marketing technology to its existing revenue optimization tech. Read More

News / Technology

VIDEO: That’s the way the web cookie crumbles

By PhocusWire | September 3, 2021

Third-party cookies, in particular, are an important part of the travel marketer's strategy to understand more about those who might be interested in services. But not for long. Read More

News / Online

VIDEO: Alternative business models for digital marketing

By PhocusWire | September 1, 2021

It's not exactly game on just yet, in the battle by brands to wean themselves off the Google machine, but there is change afoot that could last beyond the pandemic recovery period. Read More

News / Online

What do Gen Z travelers want from online travel brands?

By Jill Menze | August 31, 2021

According to new research, Gen Z travelers favor online travel agencies as well as travel brands that echo their values. Read More

News / Online

PhocusWire Pulse: Travel Marketing Tactics

By PhocusWire | August 31, 2021

We look at issues and trends ranging from challenges for DMOs, death of cookies, retargeting, Google, targeting niches and lots more. Read More

Opinion / Online

Three ways travel brands can capitalize on pent-up demand

By Brian Burch - StackAdapt | August 27, 2021

With digital marketing, travel brands have a unique opportunity to reach an audience that is eager to purchase. Read More

News / Online

The state of digital advertising in travel

By Jill Menze | August 24, 2021

A new report from Sojern seeks to understand how COVID-19 has impacted budget, ad spend, allocation by channel and how advertisers are thinking about the future of ad tech. Read More

News / Online

Airbnb revenue jumps 300% in Q2 2021

By Jill Menze | August 12, 2021

The home-share giant was also profitable on an adjusted EBITDA basis for the second quarter of 2021. Read More

News / Online

U.S. travel digital ad spending to remain pared down for years

By Mitra Sorrells | August 12, 2021

According to eMarketer, no other industry declined as fast or spent as little on digital ads in 2020. Read More

News / Online

Tripadvisor hits $235M revenue, beats internal expectations

By Kevin May | August 5, 2021

The user review and travel search service posted total revenue across the business of $235 million, up by almost 300% from just $59 million in the corresponding quarter in 2020. Read More

News / Distribution

Booking.com launches Flash Deals for hotels

By Kevin May | August 4, 2021

The discounts will take place every two weeks and on fixed days, lasting for just 36 hours. Over that time period, customers will get up to 30% off a selected room and rate. Read More

From Our Partners / Online

How to reach the next generation of travelers reigniting the industry

By Google | July 28, 2021

As travel bounces back, industry leaders are keenly focused on next-gen travelers, who have emerged as a critical audience for post-pandemic excursions. Read More

News / Online

VIDEO: Digital marketing to the rescue? Reevaluating best practices in travel

By PhocusWire | July 23, 2021

During Phocuswright Europe 2021, executives from Mirai and Sojern discuss the digital marketing opportunities presented by the pandemic and the clean slate travel marketers can build from. Read More