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News / Online

VIDEO: What's next for travel influencers?

By PhocusWire | May 12, 2021

Speaking during PhocusWire Pulse: A New Age For Social Media, Travel Mindset’s Jade Broadus discussed how influencers fit into travel marketing strategies as travel resumes. Read More

Opinion / Online

What is the early impact of Google's free booking links for hotels?

By Fran Diéguez - Mirai | May 10, 2021

Eight weeks after Google's big move in hotel advertising, the dust has settled and we are finally able to evaluate performance based on a variable previously unavailable: data. Read More

News / Online

Expedia Group bets on brand marketing as it prepares for travel rebound

By Jill Menze | May 6, 2021

In its Q1 2021 earnings call, Expedia Group said it's focusing on brand marketing to differentiate its offerings and capitalize on returning travel demand. Read More

Opinion / Online

How tours and activities businesses can benefit from the COVID crash

By Yiannis Maglaras - Ticknovate | May 4, 2021

What we’ve learned from past crises is that businesses adapt, and often the successful ones create a new blueprint of doing things. Read More

News / Online

Trivago sees referral revenue jump more than 60% in March

By Mitra Sorrells | May 3, 2021

Trivago's total revenue in the first quarter of this year was €38.2 million – a 73% drop compared to the first quarter of 2020. Read More

Opinion / Online

Marketing tactics to think about as travel attempts to recover

By Gilad Barash - Dstillery | April 30, 2021

It's likely that the travel audiences from a year ago no longer apply so travel marketers need to find the signals consumers are putting out. Read More

Opinion / Online

Airbnb's brand vs. Booking.com's performance marketing – is there a playbook for recovery?

By Mario Gavira | April 26, 2021

Channels where marketing dollars are being spent is only part of the equation. How your brand stands out from the pack and connects with customers is equally, if not more, important. Read More

News / Online

Expedia unveils rebrand in major push to capture travel demand

By Jill Menze | April 19, 2021

Expedia is debuting a new look and product offerings on its quest to become consumers’ "ultimate travel companion." Read More

Interview / Startups

STARTUP STAGE: HiBnb helps travelers find cannabis-friendly accommodations and activities

By Jill Menze | April 14, 2021

HiBnb is a marketplace dedicated to the growing cannabis community, providing accommodation and activity options to guests looking to explore with cannabis while traveling. Read More

Opinion / Online

Is Google's zero-click search a threat or opportunity for hoteliers?

By Max Starkov - hospitality consultant and strategist | April 9, 2021

Google's "zero-click" reality means hoteliers need to focus on optimizing their properties' websites and using effective content marketing strategies. Read More

Interview / Online

How I Got Here, episode 59 - Rolf Schromgens of Trivago

By PhocusWire | April 8, 2021

Rolf Schromgens was broke and scarred from the experience of a previous startup when he finally sat down with his co-founders and created Trivago, as he explains to Mozio's David Litwak and Kevin May of... Read More

Opinion / Online

The data conundrum for travel marketers in 2021

By Chris Heike - Koddi | April 6, 2021

As the industry enters peak travel season, marketers are faced with a question that most are not prepared to answer: How should I account for the lack of data I gathered in 2020? Read More

Opinion / Online

"Marketing of Care" and the future of tourism

By Michael Becker and Adam Hanft | April 5, 2021

In a post-pandemic world, Marketing of Care can help travel marketers promote destinations through a holistic approach that relies on hyper-local data as well as rational and emotional factors. Read More

Opinion / Online

What do you know about travelers in the future and how to develop a customer for life?

By Tony Evans - TProfile | March 11, 2021

There are four important steps that every travel business will need to follow to deliver growth, loyalty and continued success. Read More

News / Distribution

Google eliminates fees for hotel booking links

By Mitra Sorrells | March 8, 2021

Now in addition to up to four paid ad slots, Google will provide an extensive organic list of booking options, such as the hotel website, online travel agencies and other travel sites. Read More

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