Advertising

The short-term rental industry is booming – but will it last?
News / Online
The short-term rental industry is booming – but will it last?
By Jill Menze | June 14, 2021
The alternative accommodations market is headed for a record summer, but as people return to work and school, can that trajectory be sustained? Read More
oyo-coo-interview
News / Online
Q&A: OYO on how it wants to emerge from the COVID crisis
By Mitra Sorrells | June 8, 2021
Abhinav Sinha, COO of India-based OYO, discusses what the company has learned through the pandemic, new tech products it has launched and its plans for future growth. Read More
startup-stage-navi-savi
Interview / Startups
STARTUP STAGE: NaviSavi is an app for sharing short-form travel videos
By Mitra Sorrells | June 1, 2021
Founded in June 2019, NaviSavi is an app for individuals and businesses to share videos of 30 seconds or less about a destination or experience. Read More
Google Travel adds vacation rentals alongside hotels in search results
News / Distribution
Google Travel adds vacation rentals alongside hotels in search results
By Mitra Sorrells | May 27, 2021
Beginning today, consumers that search for accommodations in a specific destination may see both hotels and vacation rentals in the search results on google.com/travel. Read More
Expedia, Booking.com and Airbnb differ on marketing tactics as recovery begins
News / Online
Expedia, Booking.com and Airbnb differ on marketing tactics as recovery begins
By Kevin May | May 19, 2021
Three giant brands in online travel are attempting to capture the pent-up demand for trips as lockdowns ease in some markets around the world. Read More
airbnb-q1-2021-earnings
News / Online
Airbnb revenue climbs 5% as travel rebounded in Q1 2021
By Jill Menze | May 13, 2021
Airbnb revenue grew 5% to $887 million in the first quarter of 2021, though losses mounted to $1.2 billion. Read More
phocuswire-pulse-social-media-influencers-travel-mindset
News / Online
VIDEO: What's next for travel influencers?
By PhocusWire | May 12, 2021
Speaking during PhocusWire Pulse: A New Age For Social Media, Travel Mindset’s Jade Broadus discussed how influencers fit into travel marketing strategies as travel resumes. Read More
What is the early impact of Google's free booking links for hotels?
Opinion / Online
What is the early impact of Google's free booking links for hotels?
By Fran Diéguez - Mirai | May 10, 2021
Eight weeks after Google's big move in hotel advertising, the dust has settled and we are finally able to evaluate performance based on a variable previously unavailable: data. Read More
Expedia Group bets on brand marketing as it prepares for travel rebound
News / Online
Expedia Group bets on brand marketing as it prepares for travel rebound
By Jill Menze | May 6, 2021
In its Q1 2021 earnings call, Expedia Group said it's focusing on brand marketing to differentiate its offerings and capitalize on returning travel demand. Read More
tours-activities-benefit-from-covid
Opinion / Online
How tours and activities businesses can benefit from the COVID crash
By Yiannis Maglaras - Ticknovate | May 4, 2021
What we’ve learned from past crises is that businesses adapt, and often the successful ones create a new blueprint of doing things. Read More
trivago-q1-2021
News / Online
Trivago sees referral revenue jump more than 60% in March
By Mitra Sorrells | May 3, 2021
Trivago's total revenue in the first quarter of this year was €38.2 million – a 73% drop compared to the first quarter of 2020. Read More
Marketing tactics to think about as travel attempts to recover
Opinion / Online
Marketing tactics to think about as travel attempts to recover
By Gilad Barash - Dstillery | April 30, 2021
It's likely that the travel audiences from a year ago no longer apply so travel marketers need to find the signals consumers are putting out. Read More
Airbnb's brand vs. Booking.com's performance marketing – is there a playbook for recovery?
Opinion / Online
Airbnb's brand vs. Booking.com's performance marketing – is there a playbook for recovery?
By Mario Gavira | April 26, 2021
Channels where marketing dollars are being spent is only part of the equation. How your brand stands out from the pack and connects with customers is equally, if not more, important. Read More
Expedia unveils rebrand in major push to capture travel demand
News / Online
Expedia unveils rebrand in major push to capture travel demand
By Jill Menze | April 19, 2021
Expedia is debuting a new look and product offerings on its quest to become consumers’ "ultimate travel companion." Read More
STARTUP STAGE: HiBnb helps travelers find cannabis-friendly accommodations and activities
Interview / Startups
STARTUP STAGE: HiBnb helps travelers find cannabis-friendly accommodations and activities
By Jill Menze | April 14, 2021
HiBnb is a marketplace dedicated to the growing cannabis community, providing accommodation and activity options to guests looking to explore with cannabis while traveling. Read More
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