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VIDEO: How hotel marketing tactics are shifting

By PhocusWire | January 12, 2022

PhocusWire talks to Peter O'Connor, professor of strategy at the University of South Australia, on hotels are nurturing direct bookers and how distribution is swinging back in favor of OTAs. Read More

News / Online

Online travel giants' marketing spend continues to head north

By Linda Fox | January 10, 2022

Airbnb continued to benefit from its Q2 marketing campaign while Expedia and Booking increased marketing spend in Q3. Read More

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VIDEO: How destinations can consider new roles and strategies

By PhocusWire | January 10, 2022

Arguably the biggest challenge for a destination trying to market itself amid a global pandemic is how to do so when people can’t travel. Read More

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Vrbo social ad spend outstrips Airbnb and Booking

By Linda Fox | January 5, 2022

Vrbo had 39% share of voice on paid-for social media advertizing in October and November according to BrandTotal. Read More

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Trip.com Group revenue drops in Q3 but international flight bookings up

By Mitra Sorrells | December 15, 2021

Trip.com Group's revenue in Q3 2021 was $831 million, down 9% compared to the second quarter of this year. Read More

News / Technology

PROS acquires direct travel sales platform EveryMundo for $80M

By Kevin May | November 30, 2021

The cash deal for U.S.-based EveryMundo will also include the delivery of $10 million stock in the future, subject to conditions. Read More

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VIDEO: BeMyGuest on the tech opportunity in tours and activities

By PhocusWire | November 30, 2021

Speaking in the PhocusWire Studio during The Phocuswright Conference, BeMyGuest CEO Blanca Menchaca explains how the pandemic has opened up operators and distributors to connectivity and partnerships. Read More

From Our Partners / Online

VIDEO: How creators bring life to travel storytelling and brands

By PhocusWire | November 29, 2021

Creators have been used by many travel brands over the years but their role can now be seen as more important than ever, given their ability to bring the human touch and authenticity to a service's... Read More

From Our Partners / Online

What travel marketers need to know about podcasts

By Laura Fernandez - SXM Media | November 29, 2021

Podcasts have become an important part of media consumption in society, across multiple demographics, geographies and genres. Read More

News / Online

Marriott outspends hotel rivals on social media ads

By Kevin May | November 26, 2021

Analysis of activity by five major hotel chains indicated Marriott's strategy to target social media users on sites such as Facebook, Instagram, YouTube, Twitter and LinkedIn. Read More

News / Online

VIDEO: Despegar on using the pandemic to its advantage

By PhocusWire | November 25, 2021

Speaking in the PhocusWire Studio during The Phocuswright Conference, Despegar CEO Damian Scokin explains how the pandemic hasn’t dulled the OTA’s growth ambitions. Read More

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News / Online

VIDEO: Tourism Australia on staying optimistic amid the travel shutdown

By PhocusWire | November 23, 2021

Speaking in the PhocusWire Studio during The Phocuswright Conference, Tourism Australia’s Jackie Dunfee explains how the destination has remained top of mind for travelers. Read More

News / Online

Airbnb Q3 revenue tops $2.2B in record quarter

By Jill Menze | November 4, 2021

For the third quarter of 2021, Airbnb also reported its most profitable quarter ever with net income reaching $834 million. Read More

News / Online

Trivago eyes Spring for return of normal travel

By Linda Fox | November 1, 2021

The company has seen gains in net income, total revenue and EBITDA as a result of a recovery in referral revenue and qualified referrals in Europe and the Americas. Read More

From Our Partners / Online

VIDEO: Embracing the travel rebound

By PhocusWire | October 25, 2021

Brands are evaluating how best to service their existing customers pre-pandemic and establishing ways of attracting new travelers to their services. Read More

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