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News / Online

Online giants grasp recovery momentum via marketing mix

By Linda Fox | October 5, 2021

The three giants looked to what they already had in terms of their existing customer bases and continued to prudently put marketing dollars elsewhere, hopefully to bring in new travelers. Read More

News / Distribution

VIDEO: Customer acquisition in alternative accommodation

By PhocusWire | September 30, 2021

The promise of convenience and not having to rub shoulders with other guests was enough to give the sector a much-needed boost after traveler volumes collapsed at the onset of COVID-19. Read More

Opinion / Online

Do online travel agencies suffer from brand blindness?

By Chris Torres - Tourism Marketing Agency | September 27, 2021

To grow a successful brand, online travel agencies need to refocus how they brand and market their services. Read More

News / Online

Google launches sustainability initiatives, confirms "Things to Do" changes

By Mitra Sorrells | September 22, 2021

Google, in addition to adding "eco-certified" badges to hotels and joining the Travalyst coalition, has confirmed updates to its search and booking functions for tours and activities. Read More

Opinion / Online

A temperature check on vacation rentals

By Marcus Rader - Hostaway | September 22, 2021

Vacation rentals were the undoubtable success story of the travel industry in the first year of the pandemic. But it's a useful time to reflect on reality. Read More

News / Online

VIDEO: New audiences and where to spend your travel marketing budget

By PhocusWire | September 21, 2021

Phocuswright managing director Pete Comeau discussed a range of marketing-related issues with Michael Shafrir, industry manager at Facebook, during the recent TravelTech Show 2021 online... Read More

News / Technology

VIDEO: Location targeting as a travel marketing tactic

By PhocusWire | September 14, 2021

Even with the looming threat of Big Tech hanging over the technical capabilities of travel brands to target consumers in a destination, brands still have plenty of tactics at their disposal. Read More

News / Online

Key developments in the Russia online travel market

By Phocuswright Research | September 13, 2021

Whether using online or offline distribution channels, Russians are rediscovering the tourism gems that their homeland offers, despite the pandemic restrictions. Read More

Opinion / Online

Tackling unconscious bias in travel marketing

By Lizzy Duffy Anderson - Sparkloft Media | September 13, 2021

We know it helps everyone to see themselves in an advertisement to better imagine a meaningful and momentous vacation. Yet, far‐too‐often, there’s something missing. Read More

News / Online

VIDEO: A hotelier’s approach to digital marketing

By PhocusWire | September 9, 2021

Speaking during PhocusWire Pulse, Red Carnation Hotel Collection global marketing director Victoria Murden explained how her team is adapting strategies as it plans for the future. Read More

News / Technology

VIDEO: Travel marketing under threat from Big Tech data changes

By PhocusWire | September 7, 2021

Location marketing has become a useful tool for travel brands to understand where their customers are and what their purchase intent might be. But big changes are coming. Read More

News / Online

Gen Z travelers are a breed of their own - so take note

By Phocuswright Research | September 6, 2021

On the surface, Gen Z appears like a less opportune, near-term audience - they earn less, are more price-sensitive, and travel is not currently as important to them as for other generations. Read More

News / Technology

Flyr boosts airline revenue tech, acquires Faredirect and xCheck

By Linda Fox | September 3, 2021

Flyr adds ancillary revenue capabilities and fare marketing technology to its existing revenue optimization tech. Read More

News / Technology

VIDEO: That’s the way the web cookie crumbles

By PhocusWire | September 3, 2021

Third-party cookies, in particular, are an important part of the travel marketer's strategy to understand more about those who might be interested in services. But not for long. Read More

News / Online

VIDEO: Alternative business models for digital marketing

By PhocusWire | September 1, 2021

It's not exactly game on just yet, in the battle by brands to wean themselves off the Google machine, but there is change afoot that could last beyond the pandemic recovery period. Read More

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