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Intrepid Travel unveils brand, product refresh

By Rebecca Tobin - Travel Weekly | October 25, 2021

The company has retooled its tour lineup, committing to a new product statement of sustainable, experience-rich travel and "the joyful travel experience." Read More

News / Technology

Payments app Klarna enters travel with Inspirock acquisition

By Jill Menze | October 25, 2021

Using Inspirock's technology, Klarna will enable its customers to buy now and pay later for travel. Read More

News / Online

Viator tests new commission rate, raising skepticism with operators

By Jill Menze | October 22, 2021

Called Accelerate, Viator’s new program allows tour operators to pay to boost their visibility. Some are questioning the strategy. Read More

News / Online

VIDEO: The Big Picture issues in alternative accommodation

By PhocusWire | October 14, 2021

Witnesses to the meteoric rise of the alternative accommodation sector will know that its growth will continue to face a number of challenges alongside the obvious opportunities. Read More

News / Online

Online giants grasp recovery momentum via marketing mix

By Linda Fox | October 5, 2021

The three giants looked to what they already had in terms of their existing customer bases and continued to prudently put marketing dollars elsewhere, hopefully to bring in new travelers. Read More

News / Distribution

VIDEO: Customer acquisition in alternative accommodation

By PhocusWire | September 30, 2021

The promise of convenience and not having to rub shoulders with other guests was enough to give the sector a much-needed boost after traveler volumes collapsed at the onset of COVID-19. Read More

Opinion / Online

Do online travel agencies suffer from brand blindness?

By Chris Torres - Tourism Marketing Agency | September 27, 2021

To grow a successful brand, online travel agencies need to refocus how they brand and market their services. Read More

News / Online

Google launches sustainability initiatives, confirms "Things to Do" changes

By Mitra Sorrells | September 22, 2021

Google, in addition to adding "eco-certified" badges to hotels and joining the Travalyst coalition, has confirmed updates to its search and booking functions for tours and activities. Read More

Opinion / Online

A temperature check on vacation rentals

By Marcus Rader - Hostaway | September 22, 2021

Vacation rentals were the undoubtable success story of the travel industry in the first year of the pandemic. But it's a useful time to reflect on reality. Read More

News / Online

VIDEO: New audiences and where to spend your travel marketing budget

By PhocusWire | September 21, 2021

Phocuswright managing director Pete Comeau discussed a range of marketing-related issues with Michael Shafrir, industry manager at Facebook, during the recent TravelTech Show 2021 online... Read More

News / Technology

VIDEO: Location targeting as a travel marketing tactic

By PhocusWire | September 14, 2021

Even with the looming threat of Big Tech hanging over the technical capabilities of travel brands to target consumers in a destination, brands still have plenty of tactics at their disposal. Read More

News / Online

Key developments in the Russia online travel market

By Phocuswright Research | September 13, 2021

Whether using online or offline distribution channels, Russians are rediscovering the tourism gems that their homeland offers, despite the pandemic restrictions. Read More

Opinion / Online

Tackling unconscious bias in travel marketing

By Lizzy Duffy Anderson - Sparkloft Media | September 13, 2021

We know it helps everyone to see themselves in an advertisement to better imagine a meaningful and momentous vacation. Yet, far‐too‐often, there’s something missing. Read More

News / Online

VIDEO: A hotelier’s approach to digital marketing

By PhocusWire | September 9, 2021

Speaking during PhocusWire Pulse, Red Carnation Hotel Collection global marketing director Victoria Murden explained how her team is adapting strategies as it plans for the future. Read More

News / Technology

VIDEO: Travel marketing under threat from Big Tech data changes

By PhocusWire | September 7, 2021

Location marketing has become a useful tool for travel brands to understand where their customers are and what their purchase intent might be. But big changes are coming. Read More

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