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VIDEO: Location targeting as a travel marketing tactic

By PhocusWire | September 14, 2021

Even with the looming threat of Big Tech hanging over the technical capabilities of travel brands to target consumers in a destination, brands still have plenty of tactics at their disposal. Read More

News / Online

Key developments in the Russia online travel market

By Phocuswright Research | September 13, 2021

Whether using online or offline distribution channels, Russians are rediscovering the tourism gems that their homeland offers, despite the pandemic restrictions. Read More

Opinion / Online

Tackling unconscious bias in travel marketing

By Lizzy Duffy Anderson - Sparkloft Media | September 13, 2021

We know it helps everyone to see themselves in an advertisement to better imagine a meaningful and momentous vacation. Yet, far‐too‐often, there’s something missing. Read More

News / Online

VIDEO: A hotelier’s approach to digital marketing

By PhocusWire | September 9, 2021

Speaking during PhocusWire Pulse, Red Carnation Hotel Collection global marketing director Victoria Murden explained how her team is adapting strategies as it plans for the future. Read More

News / Technology

VIDEO: Travel marketing under threat from Big Tech data changes

By PhocusWire | September 7, 2021

Location marketing has become a useful tool for travel brands to understand where their customers are and what their purchase intent might be. But big changes are coming. Read More

News / Online

Gen Z travelers are a breed of their own - so take note

By Phocuswright Research | September 6, 2021

On the surface, Gen Z appears like a less opportune, near-term audience - they earn less, are more price-sensitive, and travel is not currently as important to them as for other generations. Read More

News / Technology

Flyr boosts airline revenue tech, acquires Faredirect and xCheck

By Linda Fox | September 3, 2021

Flyr adds ancillary revenue capabilities and fare marketing technology to its existing revenue optimization tech. Read More

News / Technology

VIDEO: That’s the way the web cookie crumbles

By PhocusWire | September 3, 2021

Third-party cookies, in particular, are an important part of the travel marketer's strategy to understand more about those who might be interested in services. But not for long. Read More

News / Online

VIDEO: Alternative business models for digital marketing

By PhocusWire | September 1, 2021

It's not exactly game on just yet, in the battle by brands to wean themselves off the Google machine, but there is change afoot that could last beyond the pandemic recovery period. Read More

News / Online

What do Gen Z travelers want from online travel brands?

By Jill Menze | August 31, 2021

According to new research, Gen Z travelers favor online travel agencies as well as travel brands that echo their values. Read More

News / Online

PhocusWire Pulse: Travel Marketing Tactics

By PhocusWire | August 31, 2021

We look at issues and trends ranging from challenges for DMOs, death of cookies, retargeting, Google, targeting niches and lots more. Read More

Opinion / Online

Three ways travel brands can capitalize on pent-up demand

By Brian Burch - StackAdapt | August 27, 2021

With digital marketing, travel brands have a unique opportunity to reach an audience that is eager to purchase. Read More

News / Online

The state of digital advertising in travel

By Jill Menze | August 24, 2021

A new report from Sojern seeks to understand how COVID-19 has impacted budget, ad spend, allocation by channel and how advertisers are thinking about the future of ad tech. Read More