Expedia Affiliate Network (EAN) and Phocuswright have published research on the changes you can expect to see in the coming months in the travel industry – 2017 Phocus Forward, The Year Ahead in Digital Travel.
Maggie Rauch from Phocuswright and Oliver Hoare from EAN shared the key findings from the report in a webinar moderated by Tnooz.
Click here to download the report.
Topics discussed in the webinar included:
- The growth drivers for the global travel market
- How demographic trends, messaging, voice search and AI will drive a new wave of mobile innovation
- The rise of China as a driver in mobile adoption
- The untapped opportunity of in-destination activities
The report also looks at trends around:
- The renewed focus on online distribution and digital retailing for airlines
- The rise of private accommodation and how hotels are responding with innovation in brands, design, product and technology
- The untapped opportunity of in-destination activities