Join Expedia Media Solutions as it shares the results of new research, a multi-generational study commissioned with global customer insights agency Northstar, which examines online behaviors and trends of travelers around the world, across devices and throughout the consumer journey.
The webinar takes place on Wednesday 18 October.
The study illustrates the complex and time-consuming purchase journey of digital travelers with key learnings around:
- Digital behaviour trends across each generation – from up and coming Gen Z and Millennial travelers to more established Gen X and Boomer tourists
- How online resources, shopping platforms and various devices are used at every stage leading up to and including booking
- The motives and emotions behind their consideration set as they search, discover, explore and book travel
By listening in you will walk away with a deeper understanding of what influences destination and travel purchase decisions. along with actionable insights to lead your marketing efforts in identifying, engaging with and converting potential visitors.
Presenter:
Wendy Olson Killion - global senior director, Expedia Media Solutions
Wendy oversees business development and marketing partner relations, leading teams around the world in the creation and implementation of innovative digital media campaigns across the portfolio of Expedia, Inc. travel brands.
Martin Cowen, contributing editor for tnooz, will moderate the webinar and oversee the Q&A, while Nick Vivion, editorial director of tnooz, is the producer.
Click here to register.
Please note: The webinar begins at 4.30pm BST/8.30am PST etc on Wednesday 18 October.
If you are interested in multi-national travel trends but cannot listen in live, please register in order to receive a link after the event which will connect with a recording of the webinar, including access to the slides.
Photo by Redd Angelo on Unsplash