In the face of extraordinary events, resilience and reinvention are often the only recourse.
Many Europeans continue to prioritize travel with distinct preferences and expectations that emphasize personalization and convenience. But as the industry surges ahead, a collection of forces – some that have deepened over decades, and others now rapidly racing forward – stand ready to transform how travel businesses must operate to compete.
Once again, travel sits on the cusp of massive change.
Led by the theme of You, Me & The Machine, Phocuswright Europe will convene the industry’s best and brightest in Barcelona, June 10-12, to share their learnings and strategize for the future.
Read more about the 2024 theme and don't miss your chance to register by 31 January for the best ticket price. Secure your seat among the travel industry's top leaders over three days of innovation, insights and networking.
Phocuswright Europe will feature a confluence of perspectives from prominent European travel companies, tech pioneers, regulatory bodies and more. Join us as we slice through the spin and focus on the strategies that this unique moment demands.
Phocuswright Europe 2024
The event will take place June 10-12 in Barcelona. Register by January 31 for early-bird pricing.