Wayaj - one of PhocusWire’s Hot 25 Startups for 2021 – has launched a new hotel booking engine called Alight.travel that lets travelers book sustainable hotels and calculate and offset their carbon emissions at checkout.
Wayaj founder and CEO Nelly Gedeon says that Alight furthers her desire to arm travelers with a tool for positive impact travel and to help them make more conscious and sustainable choices.
Each hotel and resort on Alight is vetted for its high standards and awarded a Hotel Sustainability Rating based on seven criteria categories, including building materials and energy usage and local community support.
Its hotel partners include IHG Hotels & Resorts, Fairmont Hotels & Resorts, Six Senses and Lux Resorts & Hotels. The platform also provides sustainable trip ideas.
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With Alight’s proprietary Carbon Footprint Calculating Engine, guests can select from a list of Carbon Offset Projects at checkout. Alight claims this feature is a first for the travel industry.
“My goal for Alight is to give travelers the power to reduce carbon dioxide from the atmosphere by offsetting the carbon footprint of their trip,” says Gedeon.
“The people who contribute the least to the degradation of the environment are the most affected by it and using the Alight platform when you travel gives you the ability to fight back against climate change. If each one of us plays a small part, it will make a world of a difference.”