Hot 25 Travel Startups for 2027: Flae Robotics

Flae Robotics

Headquarters: Prague, Czech Republic

CEO: Filip Linek (pictured)

Website: Flae Robotics

Founding date: 2024

Investment: Undisclosed

Flae Robotics builds BE-A, an AI receptionist for hotels that handles guest communication by email, WhatsApp and phone. Connected to hotel systems and property-specific knowledge, BE-A can answer questions, check availability and complete reservations, while passing requests that need human judgment to staff. The company is developing a physical presence for BE-A at the front desk.

PhocusWire coverage:

• Flae Robotics secures €1M to bring AI hospitality agent to more hotels

Below, we asked founder and CEO Filip Linek to share strategic priorities for 2027 and what has been learned since founding.

Strategic goals for 2027

Our priority is to make BE-A a reliable part of everyday hotel operations across more properties and markets. In 2027, we want to deepen our hotel system integrations, expand with hotel groups in the U.K. and DACH region and enter the U.S. market. We will also continue testing BE-A’s physical presence at the front desk, aiming to deploy our first humanoid receptionist when its capabilities are ready for real hotel use. Every step has to help hotels respond faster, win more direct bookings and give their teams more time with guests.

Key lessons learned since founding

I started building BE-A because I needed this solution in my own hotel. That taught us to judge the product by what happens during a real shift, not by how impressive it looks in a demo. Our first externally developed MVP fell short, so we built an internal team that could work closely with hotel operations. We’ve also learned that autonomy has to be earned: hotels need accurate answers, clear control over what BE-A can do and a straightforward way for staff to step in when a guest needs a person.