The Phocuswright Conference 2025 Launch Innovator: Etraveli Group

While Etraveli Group's core business is selling flights, it has also built its own fraud prevention solution called Precision.

"There is no shortage of innovation in the room today, but I will talk about something quieter, even boring: fraud prevention," Etraveli's chief fintech officer Peny Rizou said in a presentation as of Phocuswright's Innovation: Launch program.

"It is not what grabs the headlines, but it is the one that quietly decides for the profitability of every travel business in this room."

While pitching Precision at The Phocuswright Conference, Rizou noted that fraud doesn't just incur costs, it also affects business opportunities.

"It is the sales you could have had. It is the growth you have missed out on. It is the markets that you did not enter. That is not a fraud problem. That is a business problem," she said.

The Precision fraud prevention tool is "built as travel demands," Rizou said, with the software powered by artificial intelligence models that are trained on travel-specific data.

"Precision thinks like a travel expert. It turns deep industry knowledge into real-time intelligence. It understands weak spots, evolving new patterns and adapts automatically," Rizou said, adding that companies such as Amadeus, Sabre and Mastercard have adopted the solution.

See below for Etraveli Group's full Launch presentation.

Rizou also joined Mitra Sorrells, SVP of content for PhocusWire and Phocuswright, in the PhocusWire studio to discuss the company in more detail.