ChatGPT

PhocusWire’s in-depth coverage of generative AI including ChatGPT, Bard and other solutions and how they are being used across the travel industry.

Travel companies expect "moderate to aggressive" tech investment increase in 2024
News / Technology
Travel companies expect "moderate to aggressive" tech investment increase in 2024
By Linda Fox | March 14, 2024
New research identified machine learning, data analytics and digital payments as the tecnology priorities for travel companies this year. Read More
OpenAI wants to inspire European cities to use GenAI for tourism
News / Technology
OpenAI wants to inspire European cities to use GenAI for tourism
By Mitra Sorrells | March 6, 2024
OpenAI is partnering with the city of Dublin to create an itinerary planner built on GPT-4 and to host a workshop in the fall for leaders of other tourism destinations across the EU. Read More
Kayak launches image recognition tool to compare flight prices from a screenshot
News / Technology
Kayak launches image recognition tool to compare flight prices from a screenshot
By Derek Catron and Morgan Hines | March 5, 2024
Extensive training of ChatGPT’s AI model on Kayak’s database of billions of consumer travel queries helped produce the metasearch site’s new features. Read More
Spotlight on 3 technology trends in corporate travel
News / Technology
Spotlight on 3 technology trends in corporate travel
By Linda Fox | February 27, 2024
Recent reports and business travel execs highlight advances in AI, personalization and expense management as the trends to watch. Read More
Who’s using generative AI in travel - and for what?
News / Technology
Who’s using generative AI in travel - and for what?
By Phocuswright Research | February 26, 2024
Phocuswright's consumer travel surveys provide insights into travelers' awareness of and attitudes toward generative artificial intelligence. Read More
Q&A: Conor Grennan on how travel companies can use generative AI as a strategic advantage
News / Technology
Q&A: Conor Grennan on how travel companies can use generative AI as a strategic advantage
By Mitra Sorrells | February 16, 2024
The NYU Stern dean and consultant on generative AI explains why it is a change management issue and so much more than a simple tool - and why training employees how to use it is like "giving them an... Read More
Priceline expands generative AI chatbot across all products on its platform
News / Technology
Priceline expands generative AI chatbot across all products on its platform
By Mitra Sorrells | February 13, 2024
Priceline said it has created more than 30 new features built on intelligence it has gathered from millions of customers that have used the technology since it debuted in June. Read More
Generative AI check-in: HomeToGo on integrating artificial intelligence across its platform
News / Technology
Generative AI check-in: HomeToGo on integrating artificial intelligence across its platform
By Morgan Hines | February 13, 2024
PhocusWire is checking in with travel companies that were early adopters of generative artificial intelligence around a year after brands began implementing the technology.  Read More
Travel early adopters share lessons after year with generative AI
News / Technology
Travel early adopters share lessons after year with generative AI
By Derek Catron | February 7, 2024
PhocusWire is checking in with some of travel's early adopters in using generative artificial intelligence, beginning with three startups, to find out what they have learned from their first year of... Read More
Trip.com Group creates travel app for Apple Vision Pro
News / Technology
Trip.com Group creates travel app for Apple Vision Pro
By Morgan Hines | February 5, 2024
Trip.com Group's Trip.Vision app is intended to bring realistic destination experiences to users at home - enabling them to to virtually explore places including Antarctica, the Maldives, Mount Everest... Read More
CEO Spotlight - Peter Kern of Expedia Group
News / Online
CEO Spotlight - Peter Kern of Expedia Group
By Mitra Sorrells | January 29, 2024
In a discussion last week at the ALIS event, Expedia Group CEO Peter Kern covers a range of topics including generative AI, next steps for One Key, customer acquisition strategies, global growth and... Read More
Phocuswright research explores travelers’ comfort using GenAI
News / Technology
Phocuswright research explores travelers’ comfort using GenAI
By Phocuswright Research | January 29, 2024
Since ChatGPT debuted in late 2022, the travel industry has been exploring how best to use it – and wondering whether consumers are ready to embrace it to help with their trip planning. Read More
How AI is altering travel companies’ C-suites and hiring strategy
News / Technology
How AI is altering travel companies’ C-suites and hiring strategy
By Morgan Hines | January 25, 2024
Travel companies are shaking up their C-suites to adapt to new needs being brought on by generative AI. And the changes go further than creating new roles. Read More
Travel's journey through the generative AI platform shift
Opinion / Technology
Travel's journey through the generative AI platform shift
By Mario Gavira | January 16, 2024
Mario Gavira discusses whether we're in the midst of a pivotal moment that will see the rise of a new platform allowing us to interact and harness artificial intelligence. Read More
Tripadvisor's Goldberg talks strategy, AI potential and digital marketing
News / Online
Tripadvisor's Goldberg talks strategy, AI potential and digital marketing
By Linda Fox | January 10, 2024
At The Phocuswright Conference 2023, Tripadvisor CEO Matt Goldberg discussed the importance of the brands working together and how its generative AI initiatives are developing. Read More
The Phocuswright Conference 2026