ChatGPT

PhocusWire’s in-depth coverage of generative AI including ChatGPT, Bard and other solutions and how they are being used across the travel industry.

Booking.com and Flight Centre on measuring generative AI’s efforts to make travel better
News / Technology
Booking.com and Flight Centre on measuring generative AI’s efforts to make travel better
By D.J. Catron | June 12, 2024
At Phocuswright Europe experts from Booking.com and Flight Centre Travel Group weigh in on how generative AI is changing the travel industry.   Read More
As Phocuswright Europe kicks off, travel experts weigh in on the AI buzz
News / Technology
As Phocuswright Europe kicks off, travel experts weigh in on the AI buzz
By PhocusWire | June 11, 2024
When 500 travel insiders gather, you don’t need a chatbot to predict lots of conversation about generative AI.   Read More
7 GenAI use cases for consumer travel and internal operations
News / Technology
7 GenAI use cases for consumer travel and internal operations
By Phocuswright Research | May 29, 2024
As generative AI technologies evolve, the travel sector is poised to see significant changes in how services are marketed, sold and managed, making it crucial for companies to stay informed and adaptive... Read More
Minimizing hallucinations in generative AI and large language models
News / Technology
Minimizing hallucinations in generative AI and large language models
By Cathy Walsh and Mike Coletta - Phocuswright | May 21, 2024
This is a preview of Phocuswright's full report - From Buzzword to Bottom Line: Keeping Pace with Gen AI in Travel Read More
The week GenAI took off for travel
Opinion / Technology
The week GenAI took off for travel
By Christian Watts – Magpie | May 17, 2024
Christian Watts, CEO of Magpie, looks back on what he calls "easily the biggest week so far for generative artificial intelligence - especially for the travel industry." Read More
Google unveils Gemini’s new trip planning capabilities
News / Technology
Google unveils Gemini’s new trip planning capabilities
By D.J. Catron | May 14, 2024
Google’s new version of Gemini uses spatial data and reasoning to prioritize and make decisions while building a personal itinerary. Read More
As Gorin debuts as CEO, Expedia Group launches new AI assistant, content creator shops
News / Technology
As Gorin debuts as CEO, Expedia Group launches new AI assistant, content creator shops
By Morgan Hines | May 14, 2024
 At Expedia Group's Explore event, the company announced a new generative AI trip planning tool and content creator marketplaces.   Read More
How to adopt generative AI without painting yourself in a corner
From Our Partners / Technology
How to adopt generative AI without painting yourself in a corner
By George Roukas - DataArt | May 6, 2024
DataArt's AI advisor, George Roukas, outlines why and how organizations should prioritize the adoption of generative AI and how to maximize use to enhance customer value. Read More
Harnessing the power of AI: What it means for tourism and hospitality 2024
Event / Technology
Harnessing the power of AI: What it means for tourism and hospitality 2024
May 2, 2024
Join this free webinar to hear from industry experts on the most strategic use cases and successful implementations of AI in our industry. On Demand
AI-powered trip planner Mindtrip officially launches
News / Technology
AI-powered trip planner Mindtrip officially launches
By Morgan Hines | May 1, 2024
Mindtrip, which had been available in beta, made its official consumer debut Wednesday. Read More
How technology is helping to fuel wellness opportunities for travelers
News / Technology
How technology is helping to fuel wellness opportunities for travelers
By Morgan Hines | April 26, 2024
Travel tech leaders focused on wellness have an eye trained on the future - with predictions as to how technology may impact traveler wellness and wellness tourism. Read More
Preparing travel for the future of AI search
Opinion / Technology
Preparing travel for the future of AI search
By Mario Gavira | April 23, 2024
In the second of two articles, Mario Gavira looks at how travel marketers can prepare for the potential impact of AI on search marketing. Read More
AI dominates travel industry investment
News / Technology
AI dominates travel industry investment
By Linda Fox | April 22, 2024
Lufthansa Innovation Hub's research arm finds that AI and machine learning represented 65% of investment by the travel industry in recent years. Read More
Search marketing for travel in the age of AI
Opinion / Technology
Search marketing for travel in the age of AI
By Mario Gavira | April 22, 2024
In the first of two articles, Mario Gavira looks at trends in search marketing for travel and how artificial intelligence might impact the landscape. Read More
Can trip planning startups ever succeed?
Opinion / Startups
Can trip planning startups ever succeed?
By Christian Watts - Magpie | April 15, 2024
If somebody builds the ultimate tool, which actually works, has access to all the world’s travel information and has all of the bells and whistles that one could hope for, does that mean people will... Read More
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