It appears that Expedia Media Solutions has plenty of time on their hands - perhaps it's because they likely spend an inordinate amount of time in transit from one place to another, with plenty of time to soak in the airport atmosphere and stoke a healthy curiosity about the people around the them.
Thus the birth of the "Snapshot of the Expedia Business Traveler," a mercilessly promotional infographic that outlines just how interesting - and wealthy - Expedia's army of business travelers are when compared to the lowly everyday "average" Expedia user.
All that being said, the results offer insight into a certain subset of traveler that provides a significant chunk of the travel industry's annual revenue. Learning what affinities they have beyond the airport are useful tidbits for targeted marketing, cross-promotions and incremental revenue.
Two stats that jumped out as particularly useful to marketers looking to target business travelers: 69% of this particular cohort booked a hotel less than 3 days before traveling, and 69% also booked a flight less than 3 days before traveling. While there's no set correlation - ie. it might not have been the same 69% doing both - there's still a lucrative opportunity to serve these last-minute needs which are much less likely to be price-sensitive transactions.