Tour and activity platform Zozi will be rubbing its hands with glee at the exposure after a couple used one of its products to take the opportunity to tie the knot.
This wan't some kind of creative one-day rope twirling course, but the other kind of knot-tying: marriage.
A Michigan, US-based couple decided to swap their vows and live ever happily by using one of Zozi's Jetpack activities in Newport Beach, California.
No idea how one would check globally, but officials claim it is the first such Jetpack-powered wedding on the planet, thus the presence of local TV crews when the ceremony took place recently.
Here is a clip from the Orange County Register:
Zozi is not new to media-friendly methods of getting business. It launched a range of activities earlier this year fronted by celebrities, such as skiing the Sierra mountain backcountry with Olympic gold medallist Jonny Moseley.