SOCIAL: Despite the constant presence of social media in the lives of millions of consumers, some businesses still question its relevance for brands against other forms of marketing, such as offline and online advertising alongside search and traditional media channels. It is still worthwhile reflecting on the arguments for and against, even just to see where your own brand positions itself in the social world. Read more on Economia.
A plaything of those with nothing else to do? Just the preserve of the young? Such long-standing questions about social media remain.
Yet even now in 2014, years after the emergence of platforms such as Facebook and Twitter, some remain hugely sceptical about the relevance of social media.
Robert Wynne of Wynne Cimmunications and Molly Flatt of 1000heads go head-to-head debate the value of social media in business.
Read more on Economia.
NB:Social media boring image via Shutterstock.