MARKETING: Travel brands can talk all they like about how they are mixing up their digital strategy so as not to be as reliant on Google in search. But social media takes most brands only so far and relying on PR is a fool's errand. Interesting to see, therefore, how the landscape is changing and what some brands are doing about it. Read the full story on KissMetrics.
How much can a search engine change in a year? If it’s Google, the answer is a lot. Best SEO practices suddenly can turn into web page death sentences if you’re not careful.
But even if you don’t have time to keep your finger on the pulse of the ever-changing search industry, you’re in luck.
The study analyzed 10,000 searches across 300,000 URLs on the top three pages of Google UK, with the sites being from various industries.
The analysts looked at factors the sites had in common and then correlated the data and their findings
Read the full story on KissMetrics