Watch this video if you still think social media is a fad

Had the pleasure yesterday of meeting and listening to a talk from Socialnomics author Erik Qualman, an evangelist for all things social media.

Heading his discussion at a Travelzoo event in London (and obviously a nice plug for his book) was this extraordinary video outlining why companies of every hue should ignore social media at their peril.

NB: Socialnomics on Amazon.